Tag Scoring System for E-commerce Product Search Relevance

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Solution Overview

Problem

E-commerce websites face challenges in efficiently navigating and locating desired products due to haphazard listing of search results from tag searches, where relevant products may be buried beneath less desirable ones.

Innovation Solution

Implementing tag scoring that orders search results based on factors such as the number of times an item is tagged, user votes on relevance, quality scores, customer reviews, sales rank, and availability, ensuring that the most relevant items are listed prominently.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If tag search is implemented to categorize products, then product search capability is improved, but product listing order becomes haphazard and difficult to navigate

Engineering Contradiction:
Improveproduct search capabilityVSAvoidproduct listing navigation
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent applies parameter changes by introducing a tag score parameter that quantifies the relevance between tags and items. This score is calculated based on multiple factors including user votes, co-occurrence frequency, and tag hierarchy relationships. By changing the listing order parameter from arbitrary to score-based, the system resolves the contradiction between search versatility and navigation ease

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The system implements feedback mechanisms where user interactions (votes, clicks, purchases) continuously refine tag scores. User votes on tag relevance directly feed into score calculations, and these updated scores immediately affect listing orders. This closed-loop feedback system dynamically optimizes both search capability and listing quality based on actual user behavior

Inventive Principle:
Principle #23Feedback

2Measurement precision

If multiple tag factors are considered for scoring, then product relevance accuracy is improved, but system complexity increases

Engineering Contradiction:
Improveproduct relevance accuracyVSAvoidscoring system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the tag scoring system into distinct modular components: user vote processing module, co-occurrence analysis module, tag hierarchy evaluation module, and weight adjustment module. Each module independently calculates specific aspects of relevance, and their results are combined through weighted summation. This segmentation reduces overall system complexity while maintaining comprehensive relevance assessment

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The tag scoring system is designed as a universal multi-functional mechanism that handles diverse relevance factors through a unified framework. The same core scoring algorithm processes user votes, click-through rates, purchase data, and tag relationships simultaneously. This universal approach avoids creating separate complex systems for each factor, reducing overall complexity while achieving high measurement precision

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS9245271B1Tag scoring for elements associated with a common tag
Publication Date: 2016.01.26 AMAZON TECH INC
  • US9245271B1 patent drawing
  • US9245271B1 patent drawing
  • US9245271B1 patent drawing

AI summary

Tag scoring for elements associated with a common tag enables a user to conduct a tag search and view a listing of elements associated with the tag. The listing can be ordered by each element's tag score. To create such a tag score, users may associate an element with one or more tags that characterize the element. A tag score may then be assigned to this element for each assigned tag and may be based on a multitude of factors. These factors may include a number of times that the element has been tagged with the assigned tag and users' votes on the accuracy of the assigned tag to the element. Tag-scoring factors may include, among others, an age of a tag associated with the element, a click rate for the element, a customer review of the element, a sales rank for the element, or an availability of the element.