Tag Viewer Overlay for Web Analytics Visualization

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Solution Overview

Problem

Service providers face challenges in efficiently visualizing and managing analytics tags on web-based consoles, leading to difficulties in understanding customer interactions and optimizing user interfaces, while also consuming significant computing resources due to manual documentation and complex user interactions.

Innovation Solution

Implementing a tag viewer that overlays content on web pages, providing a visualization of analytics tags through containers and annotations, allowing for efficient reporting and editing of tags, and conserving resources by eliminating the need for manual documentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If manual documentation methods are used to track analytics tags, then understanding of customer interactions is limited, but computing resources are consumed significantly

Engineering Contradiction:
Improveunderstanding of customer interactionsVSAvoidcomputing resource consumption
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

The system creates visual overlays that copy and display tag information directly on the web page interface, eliminating the need for separate manual documentation systems. The tag viewer generates visual representations of analytics tags that are overlaid on the actual web page elements, providing immediate visual feedback without requiring additional computational resources for manual tracking and documentation.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The tag viewer acts as an intermediary component between the web page and the analytics system. It intercepts and visualizes tag information directly in the browser, serving as a mediator that provides analytics insights without requiring heavy server-side processing or manual documentation workflows.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Manufacturing precision

If complex user interactions are implemented to manage analytics tags, then tagging accuracy is improved, but ease of operation deteriorates

Engineering Contradiction:
Improvetagging accuracyVSAvoiduser interaction simplicity
Core Design Contradiction:
Manufacturing precisionVSEase of operation

Solution Approach 1:

The system enables self-service tagging visualization where the tag viewer automatically detects and displays analytics tags on web page elements without requiring complex manual configuration. The overlay system automatically maps tags to their corresponding page elements, allowing users to view and understand tag assignments through simple visual inspection rather than complex interaction sequences.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The tag viewer uses color-coded visual indicators to represent different analytics tags and their assignments. By encoding tag information through color variations in the overlay, the system provides intuitive visual feedback that improves tagging accuracy while maintaining ease of operation, as users can quickly understand tag assignments through color cues rather than complex text-based configurations.

Inventive Principle:
Principle #32Color changes

3Device complexity

If manual documentation processes are used for analytics tags, then implementation complexity is reduced, but productivity deteriorates

Engineering Contradiction:
Improveimplementation complexityVSAvoidtagging efficiency
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The tag viewer copies and displays tag information directly in the browser interface, eliminating the need for separate manual documentation processes. This visual copying approach maintains simple implementation while dramatically improving productivity, as tag information becomes immediately visible and accessible without requiring manual documentation creation, review, or updates.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system performs preliminary visualization of tags by pre-rendering the overlay information in the browser. This preliminary action allows users to see tag assignments before making any changes, improving productivity by providing immediate feedback without requiring complex implementation processes or manual documentation updates.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12079223B1Systems and methods for visualizing analytics tags associated with page elements of a web page
Publication Date: 2024.09.03 AMAZON TECH INC
  • US12079223B1 patent drawing
  • US12079223B1 patent drawing
  • US12079223B1 patent drawing

AI summary

Disclosed herein is a tag viewer that can be implemented to overlay content on a web page, such as a web page of a web-based console associated with a service of a service provider network. The tag viewer may determine which page elements of a web page are tagged based on data, such as a data structure, associated with the web page, and may overlay content on the web page, the content including: (i) one or more containers presented around one or more tagged page elements, and (ii) one or more annotations presented in association with the tagged page element(s). Individual annotations that are overlaid on the web page may include a tag type and/or a tag value corresponding to the analytics tag associated with the tagged page element.