Tagged Message Content Obscuring for Gift Recipients
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Solution Overview
Problem
E-commerce platforms face challenges in automatically determining which recipients should receive post-purchase electronic messages and which content should be obscured, particularly when a product is purchased as a gift, to protect sensitive information from being revealed to unsuitable recipients.
Innovation Solution
A computer-implemented method that generates a 'master' message with tagged fields, allowing for the automatic determination of recipients and obscuration of content, where fields associated with the purchaser are kept private and those associated with the recipient are modified or obscured, enabling the transmission of tailored messages to both parties.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a single electronic message is transmitted to both purchaser and gift recipient, then message transmission efficiency is improved, but sensitive information privacy is compromised
Solution Approach 1:
The system segments a single message template into multiple customized message versions by dynamically filtering content based on recipient type. The message generation process divides the content into purchaser-specific sections and recipient-specific sections, transmitting only appropriate portions to each recipient type, thus maintaining efficiency while protecting privacy.
Solution Approach 2:
The system introduces an intermediary message processing layer between the single message source and multiple recipients. This intermediary automatically identifies recipient roles (purchaser vs. gift recipient) and applies appropriate content filtering rules, acting as a mediator that enables efficient one-to-many communication while enforcing privacy protections.
2Manufacturing precision
If manual customization of messages for different recipients is performed, then message content accuracy is improved, but merchant workload increases
Solution Approach 1:
The system implements self-service message customization through automated recipient identification and content filtering. The platform automatically detects whether a recipient is a purchaser or gift recipient and applies the appropriate message template variations without requiring manual merchant intervention, thereby maintaining high content accuracy while eliminating additional workload.
Solution Approach 2:
The system uses parameter changes in recipient identification (purchaser vs. gift recipient status) to automatically select and customize appropriate message content. By changing message parameters based on recipient type, the system achieves accurate customization without manual effort, as the automation handles template selection and content filtering based on recipient parameters.
3Loss of information
If all message content is revealed to gift recipients, then information completeness is improved, but security and privacy protection deteriorates
Solution Approach 1:
The system applies local quality by providing different levels of information completeness to different recipient types. Purchasers receive complete message content with full details, while gift recipients receive filtered content with sensitive portions obscured. This localized content quality adjustment maintains security for gift recipients while preserving information completeness for purchasers.
4Productivity
If automatic message generation is implemented, then merchant workload reduction is achieved, but message customization flexibility may be reduced
Solution Approach 1:
The system achieves universality by creating a single automated message generation process that handles multiple recipient types (purchasers and gift recipients) with different customization requirements. The automated system universally applies recipient-type-based filtering rules, maintaining flexibility for different message scenarios while reducing merchant workload through centralized automation.
Data Source
AI summary
Some of the electronic messages transmitted post-purchase to the purchaser of a gift may include content that is of interest to the gift recipient. However, not all of the content in a message suitable for the purchaser might be suitable for a message to the gift recipient. In some embodiments, content may be obscured in a message for a given recipient. The obscuring may be implemented through at least one of: hiding, omitting, masking/obfuscating, or modifying the content presented. In some embodiments, a message is generated without having regard to the possible message recipients, and includes fields tagged to associate each field with a respective one or more recipients. For each recipient, a message is generated and transmitted in which the content that does not have a tag associated with that recipient is obscured.