Target Information Display Through Dynamic Window Scrolling

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Solution Overview

Problem

Existing display technologies limit the amount of promotional information that can be displayed in an additional information window due to its small size, interfering with user experience.

Innovation Solution

A method that intercepts and displays target information in an additional information window based on the page scroll distance of a main page window, allowing the additional information window to move with page scrolling and adjust its content accordingly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the additional information window size is reduced to avoid interfering with users, then user experience is improved, but the amount of promotional information that can be displayed is limited

Engineering Contradiction:
Improveuser experienceVSAvoidamount of promotional information
Core Design Contradiction:
Ease of operationVSQuantity of substance

Solution Approach 1:

The patent applies the dynamics principle by making the additional information window scroll with the main page window. The window's content dynamically changes based on the scroll position, allowing more information to be displayed over time without increasing the visible window size. This resolves the contradiction by enabling information expansion without user interference.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent transitions from a static two-dimensional display to a dynamic three-dimensional scrolling mechanism. By adding the time dimension through scrolling, the system can display more information sequentially without increasing the spatial footprint of the window, thus resolving the contradiction between window size and information quantity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Quantity of substance

If the additional information window size is increased to display more promotional information, then the amount of information is improved, but user experience is degraded due to excessive interference

Engineering Contradiction:
Improveamount of promotional informationVSAvoiduser experience
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The window dynamically adapts its content based on scroll position rather than maintaining a fixed large size. This allows the system to display more information over time while keeping the visible window size small, thus avoiding user interference while increasing information capacity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system pre-loads information into the scrolling window structure, preparing content in advance so that as the user scrolls, information is continuously available without requiring the window to be enlarged. This preliminary preparation enables information expansion without immediate user interference.

Inventive Principle:
Principle #10Preliminary action

3Device complexity

If the additional information window is made small to fit within limited screen space, then device complexity is reduced, but the amount of information that can be carried is limited

Engineering Contradiction:
Improvewindow structure complexityVSAvoidamount of promotional information
Core Design Contradiction:
Device complexityVSQuantity of substance

Solution Approach 1:

The patent implements a dynamic scrolling mechanism that allows the small window to access and display a larger information pool over time. The window structure remains simple and small, but its content dynamically expands through scrolling, resolving the contradiction between structural simplicity and information capacity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The additional information window is nested within the main page window structure, utilizing the existing scroll mechanism. This nesting allows the small window to access and display information from the larger page context without requiring separate complex structures, thus maintaining simplicity while increasing information capacity.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS20250271989A1Target information display method and related device
Publication Date: 2025.08.28 DOUYIN VISION CO LTD
  • US20250271989A1 patent drawing
  • US20250271989A1 patent drawing
  • US20250271989A1 patent drawing

AI summary

The present disclosure provides a target information display method, including: acquiring a page scroll distance of a main page window, intercepting target information for display in an additional information window from a candidate information page based on the page scroll distance, where the additional information window is located in the main page window and moves with page scrolling of the main page window; and displaying the target information in the additional information window. The present disclosure further provides a target information display apparatus, an electronic device, a storage medium, and a program product.