Targeted Ad Delivery via Content Segmentation and Local Quality

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Solution Overview

Problem

Existing advertising methods, both in television and online platforms, face inefficiencies in customizing commercials to reach the intended target audience, with television advertising being unable to customize and online advertising being disruptive and bandwidth-intensive.

Innovation Solution

A system that customizes non-programming content segments, such as commercials, based on user profiles and location, allowing for targeted advertising while reducing bandwidth usage by storing and displaying non-programming content segments only when needed, enabling efficient and effective advertising.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If television broadcasting transmits commercials along with programming content in the same data stream to all viewers, then all viewers receive the same commercials, but this approach cannot customize commercials to reach the intended target audience, resulting in inefficient use of broadcasting time and added costs

Engineering Contradiction:

Improvecustomization of commercials to target audienceVSAvoidefficiency of broadcasting time utilization

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent segments the data stream by separating programming content from non-programming content (commercials). Each segment is independently transmitted and can be selectively received and displayed based on user profile matching, enabling customization without requiring separate broadcasts for each user.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system performs preliminary actions by pre-tagging non-programming content segments with metadata indicating the intended target audience. User profiles are created in advance, allowing the receiving device to automatically match and select appropriate commercials before display, eliminating the need for real-time customization decisions.

Inventive Principle:

Principle #10Preliminary action

2Adaptability or versatility

If online advertising uses advertising banners positioned around the window displaying main programming, then advertising content can be displayed, but users generally tend to ignore these fringing banners and focus on the central window, reducing advertising effectiveness

Engineering Contradiction:

Improvecustomized advertising for individual usersVSAvoidadvertising effectiveness

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

The patent applies local quality by displaying non-programming content segments in the same visual field as programming content, specifically integrated within the video playback area rather than as peripheral banners. This gives the advertising content equal visual prominence and attention as the main program, significantly improving effectiveness.

Inventive Principle:

Principle #3Local quality

3Reliability

If online advertising uses advertising windows (pop-ups) that cover all or large portions of the main programming window, then advertising content can be forced to user attention, but this approach is disruptive and annoying to users, causing them to use blocking software

Engineering Contradiction:

Improveadvertising effectivenessVSAvoiduser disruption and annoyance

Core Design Contradiction:

ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent merges non-programming content segments with programming content by displaying both simultaneously within the same video playback area. The non-programming content appears as integrated visual elements (such as overlays or side-by-side displays) rather than separate pop-up windows, eliminating user disruption while maintaining advertising effectiveness.

Inventive Principle:

Principle #5Merging (Combining)

4Adaptability or versatility

If main programming is downloaded online, then customized advertising can be displayed to target users, but this strains the limited bandwidth available to the user, reducing available bandwidth for commercial advertising content and causing detrimental delays

Engineering Contradiction:

Improvecustomized advertising capabilityVSAvoiddownload time and bandwidth availability

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent segments the content delivery by separating programming data from non-programming content segments. The receiving device downloads only the programming content and relevant non-programming segments based on user profile matching, rather than downloading all advertising content. This significantly reduces bandwidth consumption and download time while maintaining customized advertising capability.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS7856645B2Displaying programming and non-programming contents on user-display systems across computer networks

Publication Date: 2010.12.21 ABROADCASTING CO

AI summary

According to one embodiment, a system and method for displaying on a user-display system a program comprising a programming content including a plurality of programming content segments and a non-programming content including at least one non-programming content segment. The method includes receiving in the user-display system a first programming content segment of the programming content transmitted from a first source across a computer network, identifying at least one non-programming content segment associated with the first programming content, the identified non-programming content segment received in the user-display system from a second source across the computer network, and displaying the identified non-programming content segment by the user-display system.