Targeted Ad Server for Mobile Wireless Devices
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Solution Overview
Problem
Traditional advertising methods on mobile wireless devices lack the ability to effectively target specific demographics, as they are used by a wide range of users, making it difficult to deliver personalized advertisements based on user characteristics and usage patterns.
Innovation Solution
A communications system comprising an advertising server that identifies users based on their telephone numbers and contact histories, allowing for the selective delivery of targeted advertisements to mobile wireless devices, including audio or visual messages, by utilizing a reverse look-up module, database module, and bidding module to store and manage user data and advertiser bids.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising methods are used on mobile wireless devices, then advertising can be delivered to a wide range of users, but the ability to target specific demographics is lost
Solution Approach 1:
The system performs preliminary actions by collecting user data (contact histories, usage patterns) in advance and pre-segmenting users into demographic groups before advertising delivery. This allows targeted advertising to be implemented without adding complexity to the actual advertising delivery process, as the targeting work is completed beforehand through data collection and analysis phases.
2Productivity
If user data is collected and analyzed for targeted advertising, then advertising effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent introduces intermediary components (advertising server, data management system) that mediate between raw user data and the advertising delivery process. These intermediaries handle the complex tasks of data collection, analysis, and user segmentation, thereby improving advertising effectiveness while isolating the complexity from the core advertising delivery function and presenting a simplified interface to advertisers.
Data Source
AI summary
A communications system includes at least one mobile wireless communications device for contacting a given entity having a telephone number associated therewith and an advertising server. The advertising server is configured to identify the given entity based upon the telephone number and identifying at least one property associated with the given entity. The advertising server is also configured to selectively send a targeted advertisement to the at least one mobile wireless device based upon the at least one property.