Targeted Ad Server for Network-Based Advertising Precision

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing online advertising methods face challenges in effectively targeting advertisements to the right audience, often requiring multiple steps for users to find desired products or services, and may not maximize the value and advantage from listing sites due to difficulties in reaching the desired listing page.

Innovation Solution

A telecommunication system that includes a network-based advertising system, which uses a targeted ad server to manage the selection and delivery of advertisements based on geographic location and demographic profiles, allowing for precise targeting and improved user engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional online advertising methods are used, then advertisements can be displayed to users, but the ability to effectively target advertisements to the right audience is limited

Engineering Contradiction:

Improvetargeting precisionVSAvoidaudience relevance information

Core Design Contradiction:

Measurement precisionVSLoss of information

Solution Approach 1:

The patent segments the advertising system into multiple components: a listing site that provides listing pages, an ad server that manages advertisement delivery, and integration mechanisms that connect them. This segmentation allows each component to specialize in its function, with the ad server focusing on precise targeting using demographic and geographic data, while the listing site focuses on providing relevant listing content to users.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary ad server that acts as a mediator between advertisers and the listing site. This intermediary receives advertisement data including targeting criteria, manages the delivery process, and integrates with the listing site to ensure advertisements are displayed to the right audience based on demographic and geographic information, thereby improving targeting precision without disrupting the existing listing site functionality.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Ease of operation

If multiple steps are required for users to find desired products or services, then comprehensive listing pages can be provided, but user engagement and conversion rates decrease

Engineering Contradiction:

Improveuser effort to find productsVSAvoidconversion rate

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent implements preliminary action by pre-integrating relevant advertisements into listing pages before users arrive. The ad server pre-processes advertisement data, matches it with appropriate listing pages based on demographic and geographic criteria, and prepares targeted advertisements for immediate display. This eliminates the need for users to perform additional search steps, as relevant advertisements are already positioned on the pages they are viewing.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent merges the advertisement delivery function with the listing site by integrating ad server capabilities directly into the listing page structure. Rather than requiring separate advertisement pages or additional user actions, the system combines listing content and targeted advertisements into a single unified page, allowing users to view both listing information and relevant advertisements simultaneously without increased effort.

Inventive Principle:

Principle #5Merging (Combining)

3Adaptability or versatility

If listing sites focus on providing contact information and listing pages, then comprehensive directory coverage is achieved, but the value and advantage from advertising opportunities are not maximized

Engineering Contradiction:

Improveadvertising opportunity utilizationVSAvoidadvertising value

Core Design Contradiction:

Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent applies universality by designing the ad server to handle multiple advertisement types and delivery methods through a single integrated platform. The system can manage display advertisements, click-through advertisements, and targeted promotions across different listing pages, demographic segments, and geographic regions. This multi-functional approach allows listing sites to maximize advertising opportunities without requiring separate systems for each advertisement type, thereby increasing advertising value utilization.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS12299693B2Method and system for providing network based target advertising and encapsulation

Publication Date: 2025.05.13 DIZPERSION

AI summary

A method of online advertising includes receiving an ad request, determining at least one proxy ad in response to the ad request, and providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. A method of online advertising includes providing a template ad including a static portion, receiving a request for structured information format data, determining structured information format data based on selection criteria associated with the request, and providing the structured information format data to the template ad based on the determination. A method for advertising with structured information format data feeds including receiving a first request at a structured information format data server, sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier, and determining whether the content aggregator identifier is included in an ad request.