Targeted Advertising Using Inventory Node Maps
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Solution Overview
Problem
Current systems fail to effectively cross-link and correlate data points from communication automation, inventory management, and fulfillment operations, leading to inefficient targeted advertising that does not optimize profit margins and risk inventory outages.
Innovation Solution
A method and system that identify consumer demographics and inventory node maps to determine a geographical collection of consumers, forming a fulfillment assessment map to optimize profit and minimize inventory outages by adjusting inventory availability and location, thereby updating the targeting of advertising campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional separate systems are used for communication automation, inventory management, and fulfillment operations, then system simplicity is maintained, but data correlation and insight generation are insufficient
Solution Approach 1:
The patent combines communication automation, inventory management, and fulfillment operations into a single integrated system. This merging allows data from all three previously separate systems to be correlated and analyzed together, eliminating information loss while the patent manages the resulting complexity through unified architecture.
Solution Approach 2:
The integrated system performs multiple functions simultaneously: it manages communication automation, inventory management, and fulfillment operations within a single platform. This multi-functionality enables comprehensive data correlation across all operations while reducing the need for multiple separate systems.
2Productivity
If targeted advertising is performed without considering inventory availability and fulfillment costs, then advertising reach is maximized, but profit margins are not optimized and inventory outage risk increases
Solution Approach 1:
The system uses real-time feedback from inventory availability data and fulfillment cost data to dynamically adjust targeted advertising campaigns. This feedback loop ensures that advertising effectiveness is maintained while preventing inventory outages and optimizing profit margins by only promoting products that are available and profitable to fulfill.
Solution Approach 2:
The system performs preliminary assessment of inventory availability and fulfillment costs before launching targeted advertising campaigns. This preliminary action ensures that advertising is only directed toward consumers for products that will be available and profitable, preventing wasted advertising spend and inventory outages.
3Ease of manufacture
If inventory is allocated without considering fulfillment costs and risk assessment, then inventory distribution is simplified, but profit optimization and outage risk management are compromised
Solution Approach 1:
The system dynamically changes inventory allocation parameters based on fulfillment costs and risk assessments. Instead of using fixed allocation rules, the system adjusts allocation parameters in real-time to optimize profit margins while managing outage risk, transforming static inventory management into a dynamic, data-driven process.
Data Source
AI summary
Provided is a system, method, and computer program product for performing targeted advertising of a product. A processor may identify a consumer demography of potential consumers for an advertising campaign of a product. The processer may identify an inventory node map of the product. The processor may analyze the consumer demography and node map to identify a geographical collection of consumers for the advertising campaign according to an inventory availability relative to the consumer demography. The processor may determine relative expenses and a risk of inventory outages associated with order fulfillments of the product from the node map to form a fulfillment assessment map. The processor may update the geographical collection of consumers according to an optimizing profit and minimizing inventory outages criteria derived from adjusting the inventory availability and inventory location using the fulfillment assessment map. The processor may target adverting based on the updated geographical collection of consumers.