Targeted Content Delivery via Beacon Network
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing content delivery systems lack an interface to define associations between user attributes in user profiles for targeted content delivery, require user-initiated searches, and provide static content, failing to automatically adapt based on user profiles, time, and location.
Innovation Solution
A system and method for delivering targeted content to wireless handsets, featuring a content administration interface that allows associations between user attributes and content items, filtering content based on user profiles, location, and time, with a beacon network for location determination and relevance weighting adjustment based on user response.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content delivery systems use user profiles with attributes to target content, then content relevance to user is improved, but the system lacks an interface to define associations between user attributes and content items
Solution Approach 1:
The patent introduces a content administration interface as an intermediary component that bridges the gap between user profile attributes and content items. This interface allows content administrators to define associations between user attributes and content items without requiring complex programming or system modifications. The interface acts as a mediator that translates user attribute data into content delivery instructions, enabling targeted content delivery while maintaining system simplicity.
2Adaptability or versatility
If content delivery systems provide static content based on user profiles, then content delivery is simplified, but the content cannot automatically adapt to changes in user location and time
Solution Approach 1:
The patent transforms static content delivery into dynamic content delivery by enabling the system to automatically adapt content based on real-time user location and time. The content administration interface allows definition of location-based content associations, and the system automatically updates content delivery instructions when user location changes. This dynamic adaptation occurs without requiring manual intervention or user-initiated actions, achieving both adaptability and automation.
Solution Approach 2:
The system incorporates feedback mechanisms where user location data and time information are continuously monitored and fed back into the content delivery system. Based on this feedback, the system automatically adjusts content delivery instructions to reflect current user context. The feedback loop enables the system to learn from user behavior patterns and automatically optimize content delivery without requiring explicit programming for every possible scenario.
3Ease of operation
If content delivery systems require user-initiated searches, then system complexity is reduced, but user experience and content discoverability deteriorate
Solution Approach 1:
The patent implements preliminary action by pre-configuring content associations with user attributes, locations, and time parameters in the content administration interface. Instead of requiring users to perform searches when they want content, the system proactively identifies and delivers relevant content based on pre-established associations and real-time user context. This preliminary setup eliminates the need for user-initiated searches while maintaining system simplicity.
4Adaptability or versatility
If content delivery systems send content based on user profiles, then targeted content delivery is achieved, but the system cannot leverage location and time information
Solution Approach 1:
The patent creates a universal content administration interface that handles multiple content targeting parameters (user attributes, location, time) through a single unified system. Instead of requiring separate interfaces for each parameter type, the interface provides multi-functional capabilities to define and manage associations across all parameters simultaneously. This universal approach enables comprehensive multi-parameter targeting while avoiding the complexity of multiple separate interfaces.
Data Source
AI summary
A system for delivering targeted content to a wireless handset is described. The system comprises a beacon and a wireless handset communicatively coupled to a network. The wireless handset receives a signal from the beacon. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.