Targeted Content Delivery Platform for Organizational Communication

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Solution Overview

Problem

Current communication methods within organizations, such as physical bulletin boards and electronic platforms, fail to effectively target content delivery to the right staff members at the right time and lack detailed analytics for measuring engagement, leading to poor organizational awareness and reduced workforce engagement, especially with the rise of remote work.

Innovation Solution

A computer-implemented communication platform that sources content from operational systems, curates it based on staff interests and context, and delivers it through mobile devices with personalized priority and scheduling, while gathering detailed interaction data to provide insights on communication effectiveness.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional physical methods like bulletin boards are used to communicate content to staff, then content can be displayed and accessed, but the system generates excessive noise from social and personal messages that detract attention from organizational messages and provides minimal engagement metrics

Engineering Contradiction:

Improveorganizational message visibilityVSAvoidnoise from social and personal messages

Core Design Contradiction:

Loss of informationVSObject-generated harmful factors

Solution Approach 1:

The system segments content by type (organizational vs. social/personal) and delivers them through separate channels. Organizational messages are pushed to staff via email or mobile notifications, while social messages remain on bulletin boards for those who choose to visit, eliminating the noise problem while maintaining organizational message visibility

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary filtering mechanism that analyzes message content and routing information to determine whether a message is organizational or social. This intermediary layer prevents social messages from being pushed to staff alongside organizational messages, thereby reducing noise while maintaining effective organizational communication

Inventive Principle:

Principle #24Intermediary (Mediator)

2Speed

If electronic communication methods like email and intranets are used to deliver content to staff, then content delivery speed improves, but staff engagement decreases due to information overload and lack of targeting

Engineering Contradiction:

Improvecontent delivery speedVSAvoidstaff engagement

Core Design Contradiction:

SpeedVSProductivity

Solution Approach 1:

The system applies local quality by customizing content delivery based on individual staff member characteristics such as role, department, location, and expressed interests. Each staff member receives a personalized subset of organizational messages that are relevant to their specific context, preventing information overload while maintaining fast electronic delivery

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system performs preliminary action by pre-configuring staff profiles with role-based categories and interests before content delivery. When organizational messages are published, the system automatically matches them with relevant staff members based on their pre-configured profiles, ensuring targeted delivery that increases engagement while maintaining electronic speed

Inventive Principle:

Principle #10Preliminary action

3Quantity of substance

If intranets are used for content delivery, then centralized information storage is achieved, but the system lacks effective targeting functionality and requires staff to actively pull information rather than having it delivered

Engineering Contradiction:

Improvecentralized information storageVSAvoidinformation retrieval effort

Core Design Contradiction:

Quantity of substanceVSEase of operation

Solution Approach 1:

The system inverts the traditional intranet model by pushing organizational messages to staff members instead of requiring staff to pull information from centralized repositories. The messaging system maintains centralized storage of organizational content but automatically delivers relevant messages to targeted staff members based on their profiles and contexts, eliminating the need for active information retrieval

Inventive Principle:

Principle #13The other way round (Inversion)

4Productivity

If email mailing lists are used to communicate organizational messages, then content can be delivered to multiple staff members, but the system proliferates noise and makes it difficult for staff to know which lists are available

Engineering Contradiction:

Improvecontent distribution efficiencyVSAvoidmessage importance recognition

Core Design Contradiction:

ProductivityVSLoss of information

Solution Approach 1:

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS10999339B2Systems and methods for targeted delivery of content to and monitoring of content consumption at a computer

Publication Date: 2021.05.04 FULCRUM MANAGEMENT LTD

AI summary

Systems and methods for targeted delivery of content to and monitoring content consumption involve determining whether to target a computer for delivery of content by evaluating content contextual information associated with a user. The content contextual information can be determined from stored data, by analyzing the computer's interaction with an information management system, or by analyzing computer inputs affecting the display of prior content on a display device of the computer. If the computer is to be targeted, then the server causes the content to be transmitted to the computer. The server also determines content delivery characteristics, such as when to transmit the content to the computer or an alert type to be transmitted with the content, based on the content contextual information. The server may generate a report on content consumption based on computer inputs affecting the display of the content on a display device of the computer.