Targeted Content Delivery via User Profile Associations
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Solution Overview
Problem
Existing content delivery systems lack an interface to allow content administrators to define associations between user attributes and target content effectively, requiring users to initiate searches and providing static content that does not adapt to user profiles, location, or changes in user behavior.
Innovation Solution
A system and method for delivering targeted content to wireless handsets, featuring a content administration interface that enables associations between user attributes and content items, allowing for hierarchical relationships and dynamic updates based on user profiles, location, and user response, with a content delivery module that filters and transmits relevant content automatically.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content delivery systems use user profiles with rules and interests to restrict content, then content can be delivered based on user preferences, but the system lacks an interface to allow content administrators to define associations between user attributes and target content effectively
Solution Approach 1:
The patent introduces a content administration interface as an intermediary component that enables content administrators to define associations between user attributes and content items. This interface acts as a mediator between the administrator and the content delivery system, allowing configuration of targeting rules without exposing the underlying system complexity. The interface provides user-friendly mechanisms to create and manage content associations while the system internally processes these associations to deliver targeted content.
2Extent of automation
If existing systems require users to enter search terms or make requests to receive targeted content, then the system can provide content based on user input, but it cannot automatically determine how to target content based on user profile information, time, and user location
Solution Approach 1:
The patent implements preliminary action by pre-configuring content associations with user attributes, locations, and time parameters through the content administration interface. Content administrators can define which content items should be delivered under specific conditions (e.g., when users are at certain locations or during certain times) before the actual content delivery occurs. This allows the system to automatically target content based on pre-established rules without requiring real-time user input or complex decision-making algorithms.
Solution Approach 2:
The system performs self-service by automatically determining and delivering content based on pre-defined associations between content items and user attributes. Once the content administration interface is configured with targeting rules, the content delivery system autonomously evaluates user profiles, locations, and time parameters to select and deliver appropriate content without requiring manual intervention or search queries from users.
3Adaptability or versatility
If content delivery systems provide static content, then the system is simple to implement, but the content does not adapt to user profiles, location, or changes in user behavior
Solution Approach 1:
The patent introduces dynamics into the content delivery system by enabling content associations to be based on changing parameters such as user location, time, and user profile attributes. The content administration interface allows configuration of dynamic targeting rules where content delivery is triggered by specific conditions (e.g., when a user enters a geofence, when it's a certain time of day, or when user behavior patterns change). This makes the system adaptable to real-world variations while maintaining manageable complexity through the structured association framework.
Data Source
AI summary
A system for delivering targeted content to a wireless handset is described. The system comprises a wireless handset communicatively coupled to a network. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.