Targeted Content Distribution Between Mobile Devices
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Solution Overview
Problem
There is a need for more frequent and effective direct advertising methods as traditional broadcast advertising mediums decline, and users increasingly use mobile technologies to skip advertisements, necessitating a system for delivering targeted advertisements between peer-to-peer communication devices.
Innovation Solution
A system where advertisers can create and manage endorsement programs to deliver advertisements to subscribers' communication devices before or after peer-to-peer communication sessions, using an intermediary to match subscriber demographics with advertiser criteria, and an endorsement manager software to format and record advertising impressions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional broadcast advertising mediums are used, then advertising reach is broad, but advertising frequency and effectiveness are declining
Solution Approach 1:
The patent segments the advertising delivery system into multiple components: endorsement manager software on individual devices, intermediary servers for coordination, and advertiser systems for content management. This segmentation enables targeted advertising to be delivered peer-to-peer, maintaining broad reach while increasing effectiveness through precise demographic matching and frequent direct delivery to selected recipients' devices.
2Ease of operation
If users utilize mobile technologies to skip advertisements, then user control over content is improved, but advertising delivery capability deteriorates
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between advertisers and users. The intermediary coordinates advertising delivery through endorsement manager software on user devices, enabling targeted content to be delivered directly to selected recipients' devices. This maintains user control over who receives advertisements while restoring advertising delivery capability through the endorsement mechanism that leverages user social networks.
3Productivity
If direct advertising to peer-to-peer users is implemented, then advertising frequency is increased, but system complexity increases
Solution Approach 1:
The patent implements self-service through endorsement manager software that runs autonomously on individual user devices. This software automatically receives advertising content, formats it according to device capabilities, and delivers it to selected recipients without requiring complex centralized coordination for each delivery event. This enables high-frequency targeted advertising while managing system complexity through distributed autonomous operation.
Data Source
AI summary
Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.