Targeted Digital Content Re-Processing for Seamless Content Insertion
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Solution Overview
Problem
Conventional methods for inserting supplemental content into AV content post-production, such as advertisements, often result in viewer disruption due to lack of predetermined insertion points, requiring extensive re-encoding and quality control, which is computationally expensive and impractical.
Innovation Solution
Targeted re-processing of digital content involves selectively re-processing only necessary segments with fade-outs and fade-ins to create seamless insertion points for supplemental content, reducing computational and quality control time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If conventional re-encoding is performed to insert supplemental content, then insertion points are properly established, but compute time and quality control costs increase significantly
Solution Approach 1:
The patent divides the AV content into segments based on scene boundaries and shot transitions, allowing selective re-processing only of specific segments rather than the entire content. This segmentation enables insertion points to be established at appropriate boundaries without re-encoding the whole video, thus maintaining insertion quality while reducing compute time.
Solution Approach 2:
The patent applies different processing quality levels to different parts of the content. By identifying scene boundaries and shot transitions, the system re-processes only the local regions where insertion points are needed, rather than uniformly re-encoding the entire content. This local quality approach ensures proper insertion points are created where necessary while avoiding unnecessary processing elsewhere.
2Manufacturing precision
If conventional re-encoding is performed to insert supplemental content, then aesthetic integrity is maintained, but quality control review requirements increase
Solution Approach 1:
By segmenting the content based on scene and shot boundaries, the patent reduces the scope of quality control review to only the segments where insertion points are created. This segmentation maintains aesthetic integrity at insertion points while significantly reducing the overall complexity and scope of quality control requirements compared to full content re-encoding.
3Ease of manufacture
If supplemental content is inserted without predetermined insertion points, then insertion is simple, but viewer experience is disrupted
Solution Approach 1:
The patent performs preliminary analysis to identify scene boundaries and shot transitions before inserting supplemental content. By pre-determining appropriate insertion points based on these structural features, the system ensures that ads and other supplemental content are placed at aesthetically appropriate locations rather than arbitrarily, thereby maintaining viewer experience while keeping the insertion process efficient.
Data Source
AI summary
A system includes a computing platform having processing hardware, and a memory storing software code. The software code is executed to receive digital content indexed to a timeline, receive insertion data identifying a timecode of the timeline, and encode the digital content using the insertion data to provide segmented content having a segment boundary at the timecode, and first and second segments adjoining the segment boundary, wherein the first segment precedes, and the second segment succeeds, the segment boundary. The software code also re-processes the first and second segments to apply a fade-out within or to the first segment and a fade-in within or to the second segment, wherein re-processing the first and second segments provides encoded segments having the segment boundary configured as an insertion point for supplemental content.