Targeted Information Distribution via Device Usage Feedback

Solution Overview

Problem

Current signage systems lack the ability to dynamically generate and distribute targeted information based on device usage patterns, leading to inefficiencies in advertising and promotional content delivery.

Innovation Solution

An information distribution system that connects electronic devices via a network, utilizing a device usage information collecting unit, a distribution information generating unit, and a distributing unit to create and deliver targeted content, such as alternative or additional product information, based on usage data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional signage systems distribute generic advertising information to all devices, then information distribution coverage is maintained, but information relevance to user needs deteriorates

Engineering Contradiction:

Improveinformation relevanceVSAvoidsystem complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system implements feedback by collecting device usage information from electronic devices and using this feedback to generate and distribute relevant advertising information. The usage information collecting unit gathers data on device usage patterns, and this information feeds back into the distribution information generating unit to create targeted advertisements, ensuring information relevance while maintaining manageable system complexity through automated processing.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system changes the parameter of information distribution from generic to targeted by utilizing usage information. By analyzing usage patterns and transforming this data into distribution criteria, the system dynamically adjusts which advertising information is sent to which devices, improving relevance without requiring complex manual intervention for each device.

Inventive Principle:

Principle #35Parameter changes

2Measurement precision

If signage systems collect and analyze device usage information, then content targeting accuracy is improved, but information processing complexity increases

Engineering Contradiction:

Improveusage pattern analysis accuracyVSAvoiddata processing complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The electronic devices themselves participate in the data collection process by providing usage information to the signage system. This self-service approach reduces the complexity burden on the central system, as devices autonomously generate and transmit their usage data, enabling accurate measurement without requiring complex external monitoring infrastructure.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system performs preliminary analysis of usage information to identify patterns and characteristics before generating advertising content. By pre-processing usage data to extract meaningful patterns, the system reduces the complexity of real-time decision-making and enables more accurate targeting without requiring excessively complex processing during distribution.

Inventive Principle:

Principle #10Preliminary action

3Productivity

If advertising information is distributed without considering device usage patterns, then distribution speed is maintained, but advertising effectiveness deteriorates

Engineering Contradiction:

Improveadvertising effectivenessVSAvoidinformation generation time

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of usage information to identify patterns and characteristics before generating advertising content. By pre-processing usage data to extract meaningful patterns, the system reduces the complexity of real-time decision-making and enables more accurate targeting without requiring excessively complex processing during distribution.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system changes the parameter of information distribution from generic to targeted by utilizing usage information. By analyzing usage patterns and transforming this data into distribution criteria, the system dynamically adjusts which advertising information is sent to which devices, improving relevance without requiring complex manual intervention for each device.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS10178179B2Information distribution system, information distribution apparatus, and information distribution method

Publication Date: 2019.01.08 RICOH CO LTD

AI summary

An information distribution system in which an electronic device and an information distribution apparatus are connected to each other via a network, includes a device usage information collecting unit configured to collect device usage information of the electronic device; a distribution information generating unit configured to generate, as distribution information, information of an alternative product or an additional product with respect to the electronic device, based on the device usage information; and a distributing unit configured to distribute the distribution information to the electronic device.