Targeted Media Content Delivery System Using AI-Driven Signal Mediation
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Solution Overview
Problem
Existing systems face challenges in delivering highly relevant, targeted media content due to complexity in managing and understanding the required data for determining which content to deliver to whom, when, and where.
Innovation Solution
A system that includes a device and a content management system (CMS) configured to send signals for playing media content on a local display, using a rule set or AI model to determine the appropriate content based on demographics and external data, and updating these models based on customer demographics and performance analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a system delivers highly relevant, targeted media content to viewers, then the relevance and personalization of content is improved, but the complexity of managing and understanding the required data increases
Solution Approach 1:
The patent introduces an intermediary system comprising a device and CMS that acts as a mediator between the viewer and the media content delivery system. This intermediary collects viewer data, applies rule sets or AI models to determine content relevance, and manages the complexity of data processing internally, thereby delivering personalized content without exposing the full data management complexity to end users
Solution Approach 2:
The system segments the data management process into distinct functional components: data collection by the device, rule set/AI model application, content selection, and delivery through the CMS. This segmentation allows each component to handle specific aspects of data management independently, reducing overall system complexity while maintaining high content relevance
2Speed
If the system plays a new media content in response to a signal received during playlist playback, then the responsiveness and relevance of content delivery is improved, but the disruption to the original playlist flow increases
Solution Approach 1:
The system dynamically adjusts playlist playback based on incoming signals. When a signal is received during media content playback, the system evaluates whether to interrupt the current content to play a new, more relevant piece. This dynamic behavior allows the system to balance responsiveness to new information with maintaining playlist continuity, adapting the playback flow based on signal timing and relevance criteria
Data Source
AI summary
Systems and methods relate to targeted display of media content, including a system that includes at least one processor configured to execute program instructions to implement a device and a content management system (CMS) and control the system to: send, by the device and to the CMS, a plurality of signals each triggering the CMS to play on a first display that is local to and separate from the device, a respective one of a plurality of media content of a playlist including a first media content, each of the plurality of signals sent at a different time while the first media content of the playlist is played on the first display, and ignore, by the CMS, each of the plurality of signals received prior to a first predetermined time of the played first media content of the playlist.