Targeted Media Content Selection via Real-Time Audience Image Analysis

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Solution Overview

Problem

Existing media delivery systems struggle to provide media content that effectively caters to the diverse interests and needs of varying audience members in a dynamic environment.

Innovation Solution

A system that analyzes images captured by image-capturing devices to identify visual identifiers, correlates them with databases to determine appropriate media content, and adjusts playback parameters in real-time to optimize content delivery based on audience demographics and preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If media content is customized for each audience member based on their interests and needs, then viewer experience is enhanced, but system complexity increases due to the need to analyze and process diverse audience data

Engineering Contradiction:

Improvemedia content customizationVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the audience into different groups or individuals and analyzes each segment separately using image capture devices. By dividing the audience data into manageable segments, the system can customize media content for each segment without being overwhelmed by the complexity of processing all audience data simultaneously, thus enhancing adaptability while managing system complexity.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces intermediate processing components such as image analysis algorithms and data processing systems that act as mediators between the raw audience data and the media content delivery. These intermediaries simplify the complexity by automatically processing and interpreting audience information, enabling content customization without requiring direct complex manual intervention.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Speed

If real-time image analysis is performed to identify visual identifiers and determine targeted media content, then content delivery speed is improved, but computational resources and processing time are consumed

Engineering Contradiction:

Improvecontent delivery speedVSAvoidcomputational resources

Core Design Contradiction:

SpeedVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary actions by pre-processing and analyzing images in real-time as they are captured, identifying visual identifiers and determining appropriate media content before delivery. This preliminary analysis enables faster content delivery by preparing the data in advance, while the computational resources are managed through efficient real-time processing algorithms.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The image analysis system operates autonomously to identify visual identifiers and determine media content without requiring external intervention. The system self-services by automatically processing images, correlating them with databases, and selecting appropriate content, thereby reducing the need for additional computational overhead while maintaining fast delivery speeds.

Inventive Principle:

Principle #25Self-service

3Measurement precision

If comprehensive databases are used to store and correlate visual identifiers with media content and audience attributes, then content accuracy is improved, but data storage requirements and query processing complexity increase

Engineering Contradiction:

Improvecontent accuracyVSAvoiddata storage requirements

Core Design Contradiction:

Measurement precisionVSQuantity of substance

Solution Approach 1:

The patent implements local quality by organizing databases to store visual identifiers and associated media content with specific attributes tailored to different audience segments. Rather than storing all possible data uniformly, the system stores only the relevant attributes and content for each identified audience group, improving content accuracy while optimizing data storage requirements through selective data retention.

Inventive Principle:

Principle #3Local quality

4Adaptability or versatility

If the system dynamically adjusts playback parameters based on audience feedback and image analysis, then viewer engagement is improved, but system responsiveness and control complexity increase

Engineering Contradiction:

Improveplayback parameter adjustmentVSAvoidsystem control

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system incorporates feedback mechanisms by continuously monitoring audience responses and image data, then automatically adjusting playback parameters such as content selection, timing, and presentation format. This feedback loop enhances viewer engagement by making the system responsive to audience preferences, while automated control algorithms manage the complexity of real-time parameter adjustments without requiring manual intervention.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20250231984A1Systems and methods for generating targeted media content

Publication Date: 2025.07.17 ENSING MARIS JACOB

AI summary

Systems and methods for generating targeted media content capture an image from an image capture device. The system may analyze the image to recognize a visual identifier for each entity in the image, each of which may have one or more group identifiers. The system may aggregate the group identifiers to identify the number of each group in the audience area and select media content to display to the audience based on the aggregate numbers of each group identified in the audience area. The system may also derive time restrictions for groups identified in the audience area to help optimize how groups traverse through one or more areas.