Targeted Notification System for Retail Advertising
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Solution Overview
Problem
Physical retail businesses face declining sales due to the rise of online shopping and increasing costs of traditional advertising, with existing methods being ineffective in delivering relevant advertising to consumers at convenient times and locations.
Innovation Solution
A computer-implemented system that uses a primary user device to send relevant notifications to secondary user devices based on collected user data, geographical location, and specified times, allowing for targeted retail information dissemination, including promotional offers and sales, through notifications such as text messages, emails, or images, with the ability to reserve or purchase items directly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional advertising methods (billboards, magazines, TV/radio) are used, then advertising reach is achieved, but advertising costs increase substantially and effectiveness decreases
Solution Approach 1:
The patent changes the parameters of advertising delivery from traditional mass-media approaches to targeted mobile notification delivery. It uses location-based services, user profile data, and real-time context awareness to transform advertising from broad-spectrum to precision-targeted, thereby improving effectiveness while reducing wasted spend on irrelevant audiences.
Solution Approach 2:
The system enables consumers to actively manage their own advertising preferences and receive notifications based on their personal profiles, location, and context. Users control their own advertising experience through preference settings and contextual filters, making the advertising system serve their needs rather than forcing broad exposure.
2Ease of operation
If online advertising is used to reach consumers, then advertising convenience is improved, but relevance of advertising material decreases
Solution Approach 1:
The system continuously collects feedback about user behavior, location data, and contextual information to refine advertising relevance. By monitoring how users interact with notifications and adjusting profiles based on real-time data, the system maintains high relevance while preserving the convenience of digital delivery channels.
Solution Approach 2:
The patent applies local quality by tailoring advertising content to specific local contexts, locations, and individual user preferences rather than using generic mass-market advertising. Each notification is customized based on the user's immediate context, making the advertising both convenient and highly relevant.
3Quantity of substance
If mass advertising is sent to consumers, then advertising coverage is maximized, but consumer engagement decreases due to irrelevance
Solution Approach 1:
The system segments the consumer market into highly specific groups based on location, preferences, behavior patterns, and contextual factors. Instead of sending mass advertising to everyone, it divides the audience into targeted segments and delivers customized notifications to each segment, thereby maintaining broad coverage while dramatically improving engagement through relevance.
Data Source
AI summary
A computer implemented system including a primary user device operable to access and execute computer instruction code that, when executed, causes generation and sending of notifications to one or more secondary user devices, a database of previously collected data in respect of users of the secondary user devices where the one or more secondary user devices operated by users other than users of primary user devices, and a matching engine, wherein generated notifications are matched, by the matching engine, to the user of a secondary user device according to analysis of the previously collected data regarding the user of the secondary user device such that notifications sent to the secondary user device are relevant to the user of the secondary user device.