Targeted Notification Delivery via Third-Party App Integration

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Solution Overview

Problem

Current systems for sending notifications require significant data storage and processing capacity, especially when targeting specific users, and there is a need for a more efficient method to reduce these resources without affecting user actions.

Innovation Solution

A system that determines user profiles based on input information, provides targeted supplemental resources through third-party applications, and transmits notifications via a communication link to mobile devices, reducing storage and processing needs by focusing on specific user interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If notifications are sent to all users, then user coverage is maximized, but data storage and processing capacity requirements increase significantly

Engineering Contradiction:
Improvedata storage and processing capacityVSAvoidnotification delivery efficiency
Core Design Contradiction:
Quantity of substanceVSProductivity

Solution Approach 1:

The patent segments the user base into distinct groups based on user profiles, device types, and interaction contexts. Instead of sending notifications to all users universally, the system divides notifications into targeted segments (e.g., mobile users vs. desktop users, different user preferences, specific interaction contexts), thereby reducing the overall quantity of data that needs to be stored and processed while maintaining effective notification delivery to relevant users.

Inventive Principle:
Principle #1Segmentation

2Quantity of substance

If targeted notifications are sent to specific user subsets, then data storage and processing capacity is reduced, but notification effectiveness must be maintained

Engineering Contradiction:
Improvedata storage and processing capacityVSAvoidnotification effectiveness
Core Design Contradiction:
Quantity of substanceVSReliability

Solution Approach 1:

The system performs preliminary actions by pre-determining user profiles, device characteristics, and interaction contexts before notification delivery. User profiles are established in advance based on historical data and preferences, and notification targeting criteria are pre-configured. This preliminary segmentation and profiling enables the system to efficiently identify relevant user subsets without compromising notification effectiveness, as the targeting logic is already in place before the notification campaign executes.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent incorporates feedback mechanisms that monitor user responses to notifications and continuously refine targeting accuracy. By tracking which users engage with notifications and how they interact with them, the system learns and adjusts its segmentation criteria, ensuring that targeted notifications remain effective while continuing to reduce data requirements. This feedback loop maintains reliability by constantly optimizing the match between notifications and relevant users.

Inventive Principle:
Principle #23Feedback

3Productivity

If notifications are embedded within third-party applications, then user engagement increases, but system complexity increases

Engineering Contradiction:
Improveuser engagement rateVSAvoidsystem integration complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary layer that sits between the notification system and third-party applications. This intermediary handles the complex tasks of profile matching, device type identification, and notification injection into appropriate application contexts. By using this mediator component, the system achieves high user engagement through seamless integration with third-party apps while containing complexity within the intermediary layer rather than spreading it throughout the entire system architecture.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10313480B2Data transmission between networked resources
Publication Date: 2019.06.04 BANK OF AMERICA CORP
  • US10313480B2 patent drawing
  • US10313480B2 patent drawing
  • US10313480B2 patent drawing

AI summary

Embodiments of the present invention provide a system for transmitting data between networked resources. Information about a managing entity's supplemental resource is identified, where the supplemental resource supplements a set of resources associated with a user in response to a determination that a particular interaction has occurred. The supplemental resource is then determined to be associated with a third party entity's application on a computing device of the user. The third party application is adjusted by the managing entity to display a selectable notification of the supplemental resource within the third party application. Once the selectable notification is selected, the managing entity approves the supplemental resource for future use by the user. Once the particular interaction associated with the supplemental resource has occurred, the supplemental resource is applied to the set of resources at a later point in time.