Telecom Revenue Sharing via Subscriber Consent for Ad Insertion
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Solution Overview
Problem
Existing mobile advertising methods are intrusive and do not provide monetary benefits to consumers, lacking their active participation and effective advertising due to lack of consent and reward mechanisms for receiving advertisements.
Innovation Solution
A method and system where a telecom company acquires permission from subscribers to insert advertisements in phone calls and messaging service messages, sharing revenue generated with the subscribers based on agreed advertising schemes, including advertisement tunes, text, audio, and video messages, inserted during various call and message stages, with subscribers compensated through discounts or payments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If unsolicited calls or text messages are used for advertising, then advertising reach and visibility are improved, but consumer acceptance and participation deteriorate due to intrusive nature
Solution Approach 1:
Instead of the traditional approach where advertisers force advertisements onto consumers, this patent inverts the relationship by allowing consumers to control and select advertisements they wish to receive. The system enables consumers to opt-in to advertising programs, choose specific advertisers or ad types, and even negotiate compensation, thereby transforming intrusion into voluntary engagement.
2Productivity
If traditional advertising methods are used, then advertising coverage is improved, but consumer benefit and active participation deteriorate due to lack of monetary rewards
Solution Approach 1:
The patent converts the traditionally harmful effect of advertising intrusion into a beneficial outcome for consumers. By allowing consumers to control advertisement delivery and offering monetary compensation or other benefits in exchange for their attention and data, the system transforms what was previously a one-sided exploitative relationship into a mutually beneficial arrangement where consumers are paid to receive advertisements.
3Power
If advertisements are inserted in phone calls and messages without consent, then telecom company revenue generation is improved, but consumer acceptance and legal compliance deteriorate
Solution Approach 1:
The patent implements preliminary action by obtaining consumer consent before any advertisement insertion occurs. The system requires consumers to explicitly opt-in to advertising programs, select their preferences in advance, and agree to compensation terms before advertisements are delivered. This preliminary consent mechanism ensures both consumer acceptance and legal compliance while enabling revenue generation.
Data Source
AI summary
Disclosed herein is a method and system for generating revenue and sharing the generated revenue. The telecom company acquires advertisements from one or more of a plurality of advertisers. The advertisements comprise advertisement tunes, text messages, audio messages, or video messages. The telecom company acquires permission from the subscriber for inserting advertisements in phone calls and messaging service messages of the subscriber. The advertisements may be inserted during one of initiation, active state, engaged state and termination of the phone call. Further, the advertisements are inserted at the beginning or the end of the messaging service messages of the subscriber. The revenue generated from advertising by the telecom company is shared with the subscriber through discounts on call charges or through payments of predetermined amount to the subscriber.