Telecommunication Media Content Delivery via Ring Signal Capture
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Solution Overview
Problem
Current methods for advertising via mobile communication terminals are limited, as short message advertisements are not engaging due to their brevity, and users tend to dismiss them, especially when multitasking, necessitating a more effective and cost-efficient way to deliver media content during phone calls.
Innovation Solution
A method and system that uploads media content to a server, selects and downloads it onto callee devices via a predefined application, and outputs it when a call is received or initiated, utilizing ring signals to capture and play multimedia content such as videos, audio messages, or display banners on mobile communication terminals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If short message advertisements are used, then the advertisement can be transmitted through mobile networks, but the advertisement effect is limited due to brevity and users tend to dismiss them
Solution Approach 1:
The patent transitions from text-based SMS advertisements to multimedia content (videos, audio, images) that can be played during calls. This dimensional change from 2D text to 3D multimedia engagement significantly improves advertisement effectiveness while maintaining network transmission capability.
Solution Approach 2:
The system pre-loads and prepares multimedia advertisement content on the network side before the call occurs. When a call is detected, the pre-prepared content is automatically played, eliminating the need for user interaction and ensuring immediate engagement.
2Productivity
If media content is played during calls, then user engagement and advertisement effectiveness are improved, but the system complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary component that handles media content storage, management, and delivery. This separates the complexity of multimedia processing from the mobile terminal, allowing the server to manage content while the terminal simply plays what is received, thus reducing overall system complexity.
Solution Approach 2:
The system automatically detects call events and triggers media content playback without requiring user intervention. The predefined application on the terminal self-manages the advertisement playback process, eliminating the need for complex user interfaces or manual control mechanisms.
3Productivity
If multimedia content is transmitted and played, then advertisement engagement is improved, but the data transmission requirements and network load increase
Solution Approach 1:
The server pre-loads and caches multimedia content before calls occur. This preliminary preparation allows the system to deliver content quickly during actual calls without requiring large real-time data transmissions, as the content is already prepared and ready for immediate playback.
Data Source
AI summary
A method of playing media content in a telecommunication network is disclosed. The method involves uploading media content on a server (100) by a caller device (400). The method further includes selecting at least one callee device (500) from a contact list of the device (400) via a predefined application (300). Further, the method includes forwarding the content from the server to a selected callee device (500). The method is followed by outputting the content by the application (300) on the selected device (500). The content is selected by the device (400), and the content is output at least one of when the selected device (500) is receiving a call from the device (400) or the selected device (500) is commencing the call to the device (400), the content being played on the selected device (500) by capturing ring signal via a ring signal capturing module (250).