Telematics Personalized Message Delivery via Triggered Playback

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Solution Overview

Problem

Current vehicle telematics systems lack the ability to deliver personalized messages to vehicle occupants, relying on either broadcast messages or costly human intervention for tailored communications.

Innovation Solution

A method for automatically communicating personalized messages to telematics-equipped vehicles by creating and defining playback instructions, generating triggers based on specific conditions, and playing the messages when those conditions are met, using a telematics system that includes a vehicle telematics unit, call center, and communication systems.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If broadcast messages are used to notify vehicle occupants of generalized information, then message delivery coverage is improved, but message personalization is worsened

Engineering Contradiction:

Improvemessage delivery coverageVSAvoidmessage personalization

Core Design Contradiction:

Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The system segments message delivery into two distinct channels: broadcast messages for generalized information reaching entire fleets, and personalized messages tailored to specific subscribers. This segmentation allows simultaneous achievement of wide coverage through broadcast and personalization through targeted delivery based on trigger conditions.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The telematics system performs multiple functions: it can broadcast generalized messages to entire fleets and simultaneously deliver personalized messages to individual subscribers based on specific trigger conditions. This multi-functionality resolves the contradiction by enabling both broad coverage and individual customization through the same system infrastructure.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If a human customer service representative generates and transmits personalized messages, then message personalization is improved, but cost effectiveness is worsened

Engineering Contradiction:

Improvemessage personalizationVSAvoidcost effectiveness

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The system enables self-service automated message generation and delivery based on pre-defined trigger conditions. Instead of requiring human customer service representatives to manually create and send personalized messages, the system automatically monitors trigger conditions (such as vehicle location, usage patterns, or maintenance needs) and delivers personalized messages when conditions are met, eliminating labor costs while maintaining personalization.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical system of human customer service representatives with an automated electronic system that monitors trigger conditions and delivers personalized messages automatically. This substitution eliminates the need for human intervention in message generation and transmission, significantly reducing costs while maintaining or improving message personalization through automated decision-making algorithms.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If automated message delivery based on trigger conditions is implemented, then cost effectiveness is improved, but system complexity is worsened

Engineering Contradiction:

Improvecost effectivenessVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system requires pre-definition of trigger conditions and message templates before automated delivery begins. By establishing the rules, conditions, and message content in advance, the system reduces the complexity of real-time decision-making during message delivery. The automated system simply evaluates pre-set conditions and executes corresponding actions, making the complexity manageable through advance preparation.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS7616943B2Automatic communication of personalized messages to a telematics equipped vehicle

Publication Date: 2009.11.10 GENERAL MOTORS LLC

AI summary

A method of automatically communicating personalized messages to a telematics-equipped vehicle includes the following steps: (a) creating a personalized message; (b) defining playback instructions for playing the personalized message; (c) generating a trigger based on the defined playback instructions; (d) setting the trigger; (e) monitoring for the occurrence of one or more conditions that satisfy the trigger; and (f) determining that the one or more conditions have occurred and, if so, then; (g) accessing the personalized message associated with the trigger; and (h) playing the personalized message.