Telematics Subscription-Specific Message Delivery

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Solution Overview

Problem

Current vehicle telematics systems lack the ability to deliver messages that are specifically tailored to individual subscribers, relying on either broadcast messages that are not personalized or costly human intervention for message generation and delivery.

Innovation Solution

A method is introduced to automatically communicate subscription-specific messages by establishing triggers and associated messages, monitoring conditions, and playing the relevant messages when those conditions are met, using a telematics system that includes a vehicle, a wireless communication system, and a call center.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If broadcast messages are used to communicate with vehicles, then message delivery coverage is improved, but message personalization deteriorates

Engineering Contradiction:

Improvemessage delivery coverageVSAvoidmessage personalization

Core Design Contradiction:

Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The system segments the broadcast message delivery into two components: a personalized message body that is individually generated for each subscriber based on their subscription type and vehicle data, and a standardized delivery mechanism that broadcasts to all vehicles. This allows personalization to be maintained while preserving broad coverage capability.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by tailoring the message content to specific local conditions - each subscriber's unique subscription profile, vehicle characteristics, and usage patterns - while using a centralized system to manage the personalization process. The message delivery infrastructure remains universal, but the content is locally adapted.

Inventive Principle:

Principle #3Local quality

2Adaptability or versatility

If human customer service representatives generate and deliver messages, then message personalization is improved, but operational cost deteriorates

Engineering Contradiction:

Improvemessage personalizationVSAvoidoperational cost

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The system enables self-service by allowing the telematics platform to automatically generate and deliver personalized messages based on subscriber profiles and trigger conditions, eliminating the need for human representatives to manually create and transmit each message. The system serves itself by automating the message generation and delivery process.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical system of human customer service representatives with an automated electronic system that uses software algorithms to generate personalized messages based on subscriber data, subscription types, and predefined triggers, thereby reducing operational costs while maintaining personalization.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If automated trigger-based message delivery is implemented, then operational cost is reduced, but system complexity deteriorates

Engineering Contradiction:

Improveoperational costVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system applies preliminary action by pre-configuring trigger conditions, message templates, and delivery parameters before actual message transmission occurs. Subscriber profiles, subscription types, and message content are prepared in advance, allowing the automated system to execute message delivery without complex real-time decision-making, thereby reducing operational complexity.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent uses parameter changes by adjusting message delivery parameters based on subscriber characteristics, subscription types, and trigger conditions rather than using complex adaptive algorithms. The system modifies parameters such as message timing, content selection, and delivery channel based on predefined rules, simplifying the overall system architecture while maintaining automation benefits.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS7650229B2Automatic communication of subscription-specific messages to a telematics equipped vehicle

Publication Date: 2010.01.19 GENERAL MOTORS LLC

AI summary

A method of automatically communicating subscription-specific messages to a telematics-equipped vehicle includes the following steps: a) establishing a trigger and a message associated with the trigger; b) setting the trigger; c) monitoring for the occurrence of one or more conditions that satisfy the trigger; and d) determining that the one or more conditions have occurred and, if so, then; e) accessing the message associated with the trigger; and f) playing the message.