Telephonic Connection Server for Webless Advertiser Routing
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Solution Overview
Problem
Traditional performance-based advertising models, such as paid inclusion and paid placement, require advertisers to have a web presence, which excludes those without a web page or ineffective web pages, limiting their ability to participate in measurable advertising events.
Innovation Solution
A system that allows advertisers without a web presence to participate in pay-per-call advertising by using a unique telephone number assigned to them, enabling real-time connections through a connection server that determines geographic areas and connects callers to advertisers based on criteria, without requiring a web-based communication path.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional performance-based advertising models (paid inclusion, paid placement) are used, then advertisers can participate in measurable advertising events, but advertisers must have a web presence which excludes those without web pages
Solution Approach 1:
The patent introduces a connection server as an intermediary between callers and advertisers. This server collects caller information, determines geographic areas, and connects callers to appropriate advertisers via telephone without requiring advertisers to have web pages. The connection server acts as a mediator that enables performance-based advertising through telephonic connections instead of web-based interactions.
Solution Approach 2:
The patent replaces the web-based mechanical system (requiring advertisers to have web pages, websites, and online presence) with a telephonic system. Advertisers are assigned unique telephone numbers and participate in advertising through phone calls rather than web interactions. This substitution eliminates the requirement for web presence while maintaining performance-based advertising capabilities.
2Measurement precision
If advertisers are required to have web pages for performance-based advertising, then measurable advertising events can be tracked, but advertisers without effective web pages are excluded from participation
Solution Approach 1:
The patent changes the measurement parameter from web-based metrics (website visits, clicks, conversions) to telephonic metrics (call connections, call duration, call outcomes). The connection server tracks advertising performance by monitoring telephone connections between callers and advertisers, enabling performance-based advertising measurement through a different parameter set that does not require web pages.
3Area of stationary object
If web-based advertising models are used, then advertisers can reach globally populated web users, but advertisers without web presence cannot participate
Solution Approach 1:
The patent substitutes the web-based communication path with a telephonic communication path. Instead of requiring advertisers to have websites, web pages, and online infrastructure, the system assigns telephone numbers to advertisers and uses the telephone network to connect with potential customers. This replacement maintains advertising reach while eliminating the complexity of web presence requirements.
Data Source
AI summary
Systems and methods to collect information over a connection with a caller just in time for further connecting the caller to a callee. In one embodiment, a connection server is configured to provide to a caller a reference associated with the first criterion, to identify the first criterion based on the reference used to establish a connection with the caller for real time communications, to obtain a second criterion from the caller over the connection established for real time communications, to identifying a callee based at least in part on the first criterion and the second criterion, and to connect the caller from the established connection to the callee for real time communications.