Telescoping Graphic Block Packaging Merging Tray and Display

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Solution Overview

Problem

Traditional telescoping graphic block packaging is complex and costly to manufacture, requiring multiple components and assembly, which is inefficient for both shipping and retail display purposes.

Innovation Solution

A telescoping graphic block package design featuring a tray with slidingly connected graphic blocks and a set of folding panels that unfold in accordion expansion, allowing for one-piece construction and easy assembly, enabling compact shipping and expanded retail display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Volume of moving object

If traditional telescoping graphic block packaging is used, then compact shipping volume and increased retail volume with graphics are achieved, but manufacturing complexity and cost increase due to requiring up to six separate components

Engineering Contradiction:
Improveshipping volumeVSAvoidmanufacturing complexity
Core Design Contradiction:
Volume of moving objectVSDevice complexity

Solution Approach 1:

The patent combines the tray and graphic block into a single integrated component formed from one blank of material. The folding panels are integrally formed with both the tray and graphic block, eliminating the need for separate components and assembly operations. This merging reduces manufacturing complexity while maintaining the telescoping functionality for compact shipping and expanded retail display.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The single integrated component serves multiple functions: it acts as both the shipping container and the retail display package. The folding panels provide both structural connection and graphic display surfaces. This multi-functionality eliminates the need for separate shipping and display packaging components, reducing overall manufacturing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Volume of moving object

If traditional telescoping graphic block packaging is used, then compact shipping volume and increased retail volume with graphics are achieved, but manufacturing cost increases due to multiple components and assembly

Engineering Contradiction:
Improveshipping volumeVSAvoidmanufacturing cost
Core Design Contradiction:
Volume of moving objectVSEase of manufacture

Solution Approach 1:

The patent combines the tray and graphic block into a single integrated component formed from one blank of material. The folding panels are integrally formed with both the tray and graphic block, eliminating the need for separate components and assembly operations. This merging reduces manufacturing complexity while maintaining the telescoping functionality for compact shipping and expanded retail display.

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If traditional telescoping graphic block packaging is used, then compact shipping volume and increased retail volume with graphics are achieved, but assembly complexity increases requiring up to six separate components to be manufactured and assembled

Engineering Contradiction:
Improveretail display capabilityVSAvoidassembly complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent combines the tray and graphic block into a single integrated component formed from one blank of material. The folding panels are integrally formed with both the tray and graphic block, eliminating the need for separate components and assembly operations. This merging reduces manufacturing complexity while maintaining the telescoping functionality for compact shipping and expanded retail display.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS10696442B2One piece telescoping graphic block packaging
Publication Date: 2020.06.30 WESTROCK SHARED SERVICES LLC
  • US10696442B2 patent drawing
  • US10696442B2 patent drawing
  • US10696442B2 patent drawing

AI summary

A telescoping graphic block package includes a tray configured to package and display product placed therein. A graphic block is slidingly connected to the tray for telescoping relative to the tray along a telescoping axis. A set of folding panels connects the tray to the graphic block. The tray can include a bottom panel and two side panels on either end of the bottom panel. The side panels can be opposed to one another along the telescoping axis. A back panel can be connected to the bottom panel. A front panel can be connected to the bottom panel across from the back panel relative to the telescoping axis. The graphic block can include a front panel, a top panel, and side panel orthogonal to both the front panel and the top panel, wherein the side panel of the graphic block is normal to the telescoping axis.