Temporal Layers for Personalization Marker Management

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Solution Overview

Problem

As the number of personalization markers on online maps increases over time, they can become cluttered and difficult to manage, especially in large user communities, making it hard for users to find relevant markers without automated search tools.

Innovation Solution

The implementation of temporal layers, which allow users to associate personalization markers with timestamps, enabling the creation of organized overlays that can be searched and shared, and recommending relevant layers based on user profiles, while also enabling ad targeting.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If users incrementally add personalization markers to map imagery over several years, then the user can accumulate and share personalization markers in online communities, but the map view becomes messy and difficult to use

Engineering Contradiction:
Improvenumber of personalization markersVSAvoidusability of map view
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent divides the collection of personalization markers into separate temporal layers, where each layer corresponds to a specific time period. Users can select which temporal layer to display, effectively segmenting the overwhelming number of markers into manageable time-based groups. This segmentation resolves the contradiction by allowing accumulation of many markers while maintaining ease of operation through temporal filtering.

Inventive Principle:
Principle #1Segmentation

2Quantity of substance

If online communities grow to tens of millions of users, then more personalization markers become available, but it becomes increasingly harder for users to manually find interesting sets of personalization markers

Engineering Contradiction:
Improvenumber of personalization markersVSAvoiddifficulty of finding relevant markers
Core Design Contradiction:
Quantity of substanceVSDifficulty of detecting and measuring

Solution Approach 1:

The patent introduces temporal layers as an intermediary structure between the vast collection of personalization markers and the user. Instead of manually searching through all markers, users interact with temporal layers that organize markers by time period. This intermediary layer simplifies the search process and makes it easier to detect and measure relevant markers among the tens of millions available.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If temporal layers are created to organize personalization markers by time, then the map view becomes cleaner and easier to use, but the system complexity increases

Engineering Contradiction:
Improveusability of map viewVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The temporal layer structure serves multiple functions simultaneously: it organizes markers by time, filters relevant markers, provides a clean map view, enables selective display of time periods, and facilitates sharing between users. This multi-functionality resolves the contradiction by achieving improved ease of operation without proportionally increasing system complexity, as the same structural element accomplishes multiple objectives.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11636138B1Temporal layers for presenting personalization markers on imagery
Publication Date: 2023.04.25 GOOGLE LLC
  • US11636138B1 patent drawing
  • US11636138B1 patent drawing
  • US11636138B1 patent drawing

AI summary

A temporal layer containing personalization markers (e.g., placemarks) created by a user at a given time (or time period), can be combined with map imagery, allowing the user (or other users) to show only the personalization markers contained in the temporal layer. Temporal layers can be of arbitrary temporal or geographical size, fully or partially overlapping in time or space, split into smaller temporal layers, logically aligned or combined and/or continuous or non-continuous in time or space. Temporal layers can be stored in a repository where they can be searched and used by others. Temporal layers can be associated with search services (e.g., news search) or search histories (e.g., automatic temporal layers based on search history). A user's personal profile can be compared with other users' personal profiles and the results of the comparison can be used to recommend temporal layers. Advertisements can be associated with temporal layers.