Multi-Tenant Ad Distribution for Cross-Platform User Targeting
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Solution Overview
Problem
Electronic-based advertising has not been integrated with cloud-based data storage systems, limiting its effectiveness in targeting users across multiple platforms.
Innovation Solution
Implementing a multi-tenant on-demand database system that allows for the receipt, storage, and distribution of advertisements within cloud-based data storage systems, enabling integration with various services such as social networking, collaboration platforms, and mobile messaging services to target specific users.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If electronic-based advertising is used independently without cloud-based data storage integration, then advertising delivery is simple, but user targeting effectiveness across multiple platforms is limited
Solution Approach 1:
The patent merges electronic-based advertising delivery with cloud-based data storage systems by integrating advertisement data into the multi-tenant database. This allows the advertising system to leverage existing cloud infrastructure and data resources, improving user targeting effectiveness across multiple platforms while avoiding the complexity of building a separate standalone advertising system.
Solution Approach 2:
The multi-tenant database system is designed to serve multiple functions: storing tenant data, managing user information, and distributing advertisements. By making the database system universal, the patent enables improved user targeting across different platforms without requiring separate specialized systems for each function.
2Productivity
If a multi-tenant database system is implemented for advertisement distribution, then advertising distribution efficiency and user targeting improve, but system complexity increases
Solution Approach 1:
The patent implements dynamic tenant-specific configurations within the multi-tenant database system, allowing each tenant to customize advertisement distribution parameters, target audiences, and content preferences. This dynamic approach enables efficient and personalized advertising distribution across multiple channels while maintaining a unified underlying system architecture.
Solution Approach 2:
The system segments advertisement distribution by tenant, allowing each tenant to have customized advertising campaigns, target audiences, and distribution channels. This segmentation enables efficient targeted advertising for each tenant while leveraging the shared infrastructure of the multi-tenant database, thus improving productivity without proportionally increasing overall system complexity.
3Adaptability or versatility
If advertisement data is stored in cloud-based database, then data accessibility and distribution capability improve, but data security and tenant isolation requirements become more challenging
Solution Approach 1:
The patent implements tenant-specific data isolation within the shared cloud database by assigning unique identifiers and access permissions to each tenant. This allows the system to maintain high distribution capability across multiple platforms while ensuring that each tenant's advertisement data and user information remain securely isolated and accessible only to authorized users and processes.
Data Source
AI summary
In accordance with embodiments, there are provided mechanisms and methods for advertisement distribution using a multi-tenant on-demand database system. These mechanisms and methods for distributing advertisements using a multi-tenant on-demand database system can integrate an advertisement distribution service with the services provided by the multi-tenant on-demand database system. The ability to provide an advertisement distribution service with the services provided by the multi-tenant on-demand database system can enable the distribution of advertisements to take advantage of other data stored by and/or services provided by the multi-tenant on-demand database system.