Terminal Initial Activation Screens for Personalized Function Selection
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Solution Overview
Problem
Conventional live-streaming services struggle to provide diverse and appealing value propositions, leading to user frustration and abandonment, especially in multi-functional application programs.
Innovation Solution
A terminal and method that includes a series of function introducing screens, allowing users to transition between different functions upon installation, with designated start objects guiding users to specific functions and registration processes, ensuring alignment with their interests and expectations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a uniform value proposition is used for all users in multi-functional application programs, then the device complexity is reduced, but user engagement and conversion rates deteriorate due to inability to meet diverse user expectations
Solution Approach 1:
The initial activation screen is segmented into multiple function introducing screens, each dedicated to a specific function of the application program. Users can select from discrete function options (e.g., live-streaming, viewing, events) rather than encountering a single uniform interface. This segmentation allows the system to adapt to diverse user preferences while maintaining manageable complexity through modular screen design.
Solution Approach 2:
The initial activation process is made dynamic by allowing users to navigate between different function introducing screens through swipe gestures. The system adapts its presentation based on user interaction, transitioning from a static uniform screen to a dynamic multi-screen experience that responds to user preferences and navigation actions.
2Adaptability or versatility
If multiple function introducing screens are provided to accommodate diverse user interests, then user engagement improves, but the ease of operation deteriorates due to additional navigation steps
Solution Approach 1:
The system performs preliminary action by pre-organizing function introducing screens according to common user interests and expectations. Each screen is prepared in advance with relevant function information and start objects, allowing users to quickly find their desired function without extensive navigation. The preliminary arrangement of screens based on anticipated user preferences reduces the cognitive load and operational steps required.
Solution Approach 2:
Users can skip through multiple function introducing screens by swiping, allowing them to quickly navigate past unwanted functions and reach their desired function introducing screen. This skipping mechanism enables users to rapidly bypass irrelevant information and directly access the function they are interested in, maintaining ease of operation despite the presence of multiple screens.
3Ease of manufacture
If the application program displays a uniform activation screen, then the manufacturing precision of the activation process is simplified, but the loss of information about specific user interests increases
Solution Approach 1:
Each function introducing screen possesses local quality by being specifically designed to introduce a particular function with tailored content, imagery, and call-to-action elements. Instead of a generic uniform screen, each screen has specialized characteristics matching its associated function (e.g., live-streaming screen highlights broadcasting features, viewing screen emphasizes content consumption). This local quality preservation maintains manufacturing simplicity through standardized screen templates while capturing specific user interest information.
4Productivity
If users are guided to specific functions based on designated interests, then conversion rates improve, but the device complexity increases due to tracking and selection mechanisms
Solution Approach 1:
The system implements self-service by allowing users to automatically indicate their function preference through simple interactions such as tapping a start object or swiping to a desired screen. The system automatically detects these interactions and guides users to the corresponding function introducing screen without requiring complex tracking mechanisms or manual configuration. This self-service approach maintains high conversion rates while minimizing system complexity.
Data Source
AI summary
A terminal includes processors and a memory storing one or more sets of instructions to be executed for: triggering an initial activation of an application program after the application program is installed on the terminal, wherein the initial activation includes: selecting and displaying a first function introducing screen introducing a designated function on a display of the terminal as a currently displayed screen, wherein the designated function is designated upon installing the application program; detecting a swipe to transit the currently displayed screen from the first function introducing screen to a second function introducing screen introducing a different function; and, detecting a tap on the currently displayed screen and displaying on the display a function screen that enables a user to use the function corresponding to the currently displayed screen being tapped.