Terminal Advertising Request Suppression With Local Content Cache

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Solution Overview

Problem

Existing Internet advertising systems face issues of excessive resource consumption and increased workload on advertising servers due to frequent advertising requests from terminals, leading to inefficiencies and a loss of personalization and real-time advertising.

Innovation Solution

A terminal suppresses advertising requests based on a configured suppression strategy, obtaining advertising content locally when the request is suppressed and from the server when not suppressed, thereby reducing the number of requests and maintaining personalization and real-time delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If the terminal frequently sends advertising requests to the advertising server to maximize advertising revenue, then the advertising revenue increases, but the user traffic consumption increases and the advertising server workload increases

Engineering Contradiction:

Improveadvertising revenueVSAvoiduser traffic consumption

Core Design Contradiction:

ProductivityVSLoss of energy

Solution Approach 1:

The terminal performs preliminary actions by obtaining and caching advertising content locally before it is actually needed. The suppression strategy pre-loads advertising content during periods of low demand, so that when advertising requests occur frequently, the content can be served from local cache rather than requiring repeated server requests, thus reducing user traffic consumption while maintaining advertising revenue

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The terminal creates local copies of advertising content from the advertising server and stores them in the cache. Instead of repeatedly requesting the same advertising content from the server, the terminal uses these local copies to fulfill advertising requests, significantly reducing user traffic consumption and server workload while maintaining the ability to deliver personalized and timely advertising

Inventive Principle:

Principle #26Copying

2Productivity

If the terminal frequently sends advertising requests to the advertising server to maximize advertising revenue, then the advertising revenue increases, but the advertising server workload increases

Engineering Contradiction:

Improveadvertising revenueVSAvoidadvertising server workload

Core Design Contradiction:

ProductivityVSQuantity of substance

Solution Approach 1:

The terminal performs self-service by maintaining a local cache of advertising content and using the suppression strategy to determine when to serve content from local cache versus when to request from the server. This self-service capability allows the terminal to fulfill many advertising requests independently without involving the advertising server, thereby reducing server workload while maintaining advertising revenue through personalized and timely content delivery

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The terminal creates and stores local copies of advertising content, enabling it to serve multiple advertising requests from these copies without repeatedly querying the advertising server. This copying mechanism significantly reduces the number of requests reaching the server, thereby reducing server workload while maintaining the ability to deliver relevant advertising content

Inventive Principle:

Principle #26Copying

3Loss of energy

If the terminal suppresses advertising requests and obtains content locally, then resource consumption reduces, but the personalization and realtimeness of advertising may be compromised

Engineering Contradiction:

Improveresource consumptionVSAvoidpersonalization and realtimeness of advertising

Core Design Contradiction:

Loss of energyVSReliability

Solution Approach 1:

The suppression strategy is dynamic rather than static, allowing the terminal to adaptively decide for each advertising request whether to serve from local cache or request from the server based on current conditions such as cache validity, content freshness requirements, and personalization needs. This dynamic approach ensures that resource consumption is reduced through local serving while maintaining personalization and realtimeness by selectively refreshing content from the server when necessary

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system incorporates feedback mechanisms where the terminal evaluates the effectiveness of local cache serving versus server requests, and the suppression strategy is adjusted based on this feedback. By monitoring advertising performance metrics and cache hit rates, the system learns which types of advertising content benefit from local caching and which require fresh server requests, thereby maintaining personalization and realtimeness while optimizing resource consumption

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20250272719A1Advertising delivery method and apparatus

Publication Date: 2025.08.28 HUAWEI TECH CO LTD

AI summary

Example advertising delivery methods and apparatus are described. One example method includes generating a first advertising request by a terminal. The terminal determines, based on a suppression strategy, whether the first advertising request is suppressed. The terminal obtains first advertising content locally based on the first advertising request when the first advertising request is suppressed. Alternatively, when the first advertising request is suppressed, the terminal obtains first advertising information locally based on the first advertising request and obtains first advertising content based on the first advertising information. The terminal displays the first advertising content.