Terminal-Based Anonymous Identification for Personalized Services
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Solution Overview
Problem
Existing methods for providing personalized services require users to disclose personal information, violating data protection regulations such as GDPR, and there is a need for a solution that allows anonymous access to personalized services.
Innovation Solution
A communication terminal acquires an anonymous unique identifier upon unlocking, which is transmitted with a service query to a service query personalization device, enabling personalized services without revealing user information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personal information (email address, telephone number, social network account) is used to identify users for personalized services, then service personalization is achieved, but user data protection requirements are violated
Solution Approach 1:
The patent introduces an intermediary anonymous unique identifier that mediates between the user and the service provider. This identifier allows the service provider to recognize and personalize services for returning users without directly exposing personal information. The anonymous identifier acts as a buffer that enables personalized service delivery while maintaining user privacy and compliance with data protection regulations.
Solution Approach 2:
The patent extracts the identifying function from personal information and separates it into an anonymous unique identifier. Instead of using email addresses, telephone numbers, or social network accounts for identification, the system uses a dedicated anonymous identifier that contains only the necessary identification capability without the harmful personal data elements. This extraction allows personalized services to continue while removing the data protection violations.
2Object-affected harmful factors
If anonymous identification is used to protect user privacy, then data protection compliance is improved, but service personalization capability deteriorates
Solution Approach 1:
The anonymous unique identifier serves as an effective intermediary that reconciles the conflict between anonymity and personalization. It enables the service provider to track user behavior, preferences, and purchase history without knowing the user's identity. The identifier maintains a link between service interactions while preserving user anonymity, thus achieving both data protection compliance and service personalization capability simultaneously.
Solution Approach 2:
The patent creates a functional copy of the identification mechanism that does not rely on personal information. Instead of copying personal data (email, phone number), the system uses an anonymous identifier that replicates the identification function. This copy enables the service provider to recognize users and provide personalized services without accessing or storing sensitive personal information, thereby maintaining both anonymity and personalization.
Data Source
AI summary
The terminal implements a method for requesting a personalized service by a communication terminal, said method comprising, following an unlocking of access to a personalized service request device, said device being implemented in the communications terminal:an acquisition of an anonymous unique identifier, adapted to be transmitted by said terminal, in association with a service query, to a service query personalization device, the service query being intended for the service provision device.