Terminal Apparatus for Dynamic 3DCG Superimposition on Spherical Ads
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Solution Overview
Problem
Advertisement distribution systems struggle to effectively increase the clicking rate of advertisements due to the sequential display of multiple images in movie formats, which may not adequately capture viewer interest.
Innovation Solution
A terminal apparatus and method that receive image data and three-dimensional computer graphics data to display specific region images as background images, with three-dimensional computer graphics images superimposed, allowing for dynamic rotation and zooming of gazing regions within a full-view spherical image to attract viewer attention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If movie images are displayed sequentially to attract viewer interest, then the advertisement becomes more noticeable, but the clicking rate does not improve because the sequential display may not effectively capture viewer attention
Solution Approach 1:
The patent divides the advertisement image into multiple regions of interest and displays them as separate still images sequentially, rather than showing the entire movie image. This segmentation allows viewers to focus on specific important elements (such as product features or promotional text) in each frame, making the advertisement more effective at driving clicks while maintaining noticeability.
Solution Approach 2:
The patent dynamically adjusts the display by automatically switching between different regions of interest based on predetermined timing or viewer interaction. This dynamic presentation keeps the advertisement engaging and adaptable, preventing viewer boredom while ensuring key information is highlighted at appropriate moments to maximize clicking rate.
2Illumination intensity
If multiple images are displayed sequentially in movie format, then the advertisement is more noticeable, but the display complexity increases
Solution Approach 1:
The patent extracts only the essential regions of interest from the full advertisement image and displays them as individual still images. By removing unnecessary background or less important elements, the system reduces display complexity while maintaining the core advertising message and its noticeability.
Solution Approach 2:
The patent creates simplified copies of the advertisement content in the form of static images representing key regions, rather than displaying the complete dynamic movie image. These copied still images are easier to process and display, reducing system complexity while preserving the essential advertising information.
Data Source
AI summary
A terminal apparatus includes circuitry configured to receive image data of an object and three-dimensional computer graphics (3DCG) data transmitted from an image distribution apparatus, and display, on a display, a specific region image corresponding to a specific region within an image of the object as a background image, and an image of the 3DCG data as a superimposed image to be superimposed on the background image. The specific region image corresponding to the specific region is generatable from the image data of the object and the image of the 3DCG data is generatable from the 3DCG data.