Terminal Message Notification Sorting by Click-Through Rate

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Solution Overview

Problem

Existing smartphone notification systems lack efficiency, requiring users to manually sift through notifications one by one, leading to poor user experience due to the lack of prioritization based on user interest and behavior.

Innovation Solution

A message notification method that determines click-through rates for each notification type, sorting messages with ongoing attributes and those without in descending and ascending order of click-through rates respectively, to prioritize important notifications and improve user accessibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If notifications are sorted by time points, then the notification display follows a simple chronological order, but the user needs to view notifications one by one to search for important information, resulting in low efficiency and poor user experience

Engineering Contradiction:
Improvenotification viewing efficiencyVSAvoidtime to search for important information
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent changes the sorting parameter from time points to click-through rates. By calculating and using click-through rates as the sorting criterion, the system prioritizes notifications that are more likely to be important to the user, allowing important information to be found more quickly without manual searching

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The system calculates click-through rates based on user interaction history with notifications. This feedback mechanism learns from user behavior patterns and uses them to automatically prioritize future notifications, improving efficiency by presenting important information first based on historical engagement data

Inventive Principle:
Principle #23Feedback

2Reliability

If all notification messages are displayed in a single queue sorted by time, then the display logic is simple, but important notifications with ongoing attributes may be missed or delayed

Engineering Contradiction:
Improveimportance of notification deliveryVSAvoidnotification queue management
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the notification queue into two separate queues: a first message queue for notifications with ongoing attributes and a second message queue for other notifications. This segmentation ensures that important notifications requiring continuous attention are handled separately and prioritized, improving reliability of delivery while maintaining manageable complexity through clear separation of concerns

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different sorting strategies are applied to different segments of the notification queue. The first message queue uses click-through rate sorting to prioritize important ongoing notifications, while the second message queue uses time-based sorting for regular notifications. This localized quality approach optimizes each segment according to its specific requirements

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3582450B1Message notification method and terminal
Publication Date: 2021.11.24 HUAWEI TECH CO LTD
  • EP3582450B1 patent drawingFigure 1
  • EP3582450B1 patent drawingFigure 2~3
  • EP3582450B1 patent drawingFigure 4

AI summary

Embodiments of this application disclose a message notification method. The method in the embodiments of this application includes: obtaining, by a terminal, a plurality of notification messages; determining, by the terminal, a notification message with an ongoing ongoing attribute in the plurality of notification messages; sorting, by the terminal, the plurality of notification messages to obtain a notification message queue, so that the notification message with an ongoing attribute is arranged in front of another notification message; and displaying, by the terminal, the notification message queue.