Terminal Device Image Selection for Ad Relevance and Security
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Solution Overview
Problem
Conventional terminal devices fail to effectively draw user attention with advertisements, as they rely on pre-selected images from servers without considering user-specific relevance.
Innovation Solution
A terminal device, program, and method that select images for advertisements based on user-specific selection information received from a server, allowing the terminal device to choose images from its own memory or a connected storage device, such as a cloud server, to display highly relevant advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the server device transmits images for advertisements to the terminal device, then the advertisement can be displayed with relevant images, but the transmission load and potential information leakage increase
Solution Approach 1:
The patent extracts the image selection function from the server device and relocates it to the terminal device. The server only transmits selection information (criteria, keywords, or categories) rather than actual image data, while the terminal device performs the image selection and retrieval from its own storage. This extraction resolves the contradiction by maintaining advertisement relevance through server-guided selection while eliminating the security risk of transmitting user-specific images from the server.
2Adaptability or versatility
If the terminal device stores multiple images locally for advertisement selection, then advertisement relevance improves, but the device complexity and storage requirements increase
Solution Approach 1:
The patent applies preliminary action by having users pre-store images in their terminal devices before advertisement display needs arise. These images are stored in association with user identification information and can be retrieved later when needed for advertisement purposes. This eliminates the need for complex real-time image processing or large temporary storage capacities, as the selection is performed on already-available local images rather than requiring sophisticated generation or acquisition mechanisms.
3Reliability
If the server device manages all advertisement images centrally, then control and consistency are improved, but the system complexity and transmission bandwidth requirements increase
Solution Approach 1:
The patent segments the advertisement image management system into two independent parts: (1) the server device that manages selection information and criteria, and (2) the terminal device that stores and selects actual images. This segmentation allows the server to maintain control over advertisement relevance through centralized management of selection information, while the terminal devices independently handle image retrieval and display. The system achieves consistency through the standardized selection information format transmitted from the server, without requiring complex centralized image management or large-scale data transmission infrastructure.
Data Source
AI summary
A terminal device including: a communication interface which is communicably connected to a server device via a network; a memory that is configured to store computer readable instructions; a processor configured to execute the computer-readable instructions so as to cause the communication interface to receive image selection information of a display image from the server, the display image being included in the advertisement and select one of a plurality of images as the display image to be included in the advertisement based on the selection information, the plurality of images being stored in at least one of the memory and a storage device connected to the terminal device via the network; and a display configured to display the advertisement including the selected display image.