Terminal Persona Display Using History-Based Feedback

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Solution Overview

Problem

Users are not satisfied with the lack of awareness about their classified personas, leading to insufficient engagement with persona-related information on terminal devices.

Innovation Solution

An information processing device that acquires user history information, generates persona information based on this data, and displays it on a terminal device, along with related information, allowing users to recognize and interact with their classified personas.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If persona information is classified and displayed without showing the classification results to users, then information can be organized and presented, but user satisfaction and engagement remain insufficient

Engineering Contradiction:
Improvepersona classification informationVSAvoiduser satisfaction
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent applies feedback by displaying the generated persona information back to users through terminal devices. The control unit presents persona classifications to users, allowing them to see how they are categorized based on their history information. This feedback loop enables users to understand and engage with their persona classifications, thereby improving user satisfaction while maintaining organized information presentation.

Inventive Principle:
Principle #23Feedback

2Loss of information

If detailed persona information is generated and displayed, then user classification becomes comprehensive, but user awareness and recognition of their persona decreases

Engineering Contradiction:
Improvepersona classification detailsVSAvoiduser recognition of persona
Core Design Contradiction:
Loss of informationVSDifficulty of detecting and measuring

Solution Approach 1:

The patent applies segmentation by dividing persona information into distinct, manageable components that are easily recognizable. Instead of presenting comprehensive classification data in a complex format, the system segments persona information into key attributes and characteristics that users can quickly understand. This segmentation makes persona information more detectable and recognizable while maintaining comprehensive classification capabilities.

Inventive Principle:
Principle #1Segmentation

3Device complexity

If persona information is displayed without periodic updates, then system complexity is reduced, but user interest and engagement diminish

Engineering Contradiction:
Improveinformation display systemVSAvoiduser engagement
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The patent applies periodic action by implementing scheduled updates of persona information displayed to users. The control unit periodically refreshes persona classifications based on new history information, ensuring users encounter updated persona data at regular intervals. This periodic updating maintains user interest and engagement without requiring complex real-time update mechanisms, thus balancing system complexity with user productivity.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS20250329064A1Information processing device, terminal device, and maas providing method
Publication Date: 2025.10.23 TOYOTA JIDOSHA KK
  • US20250329064A1 patent drawing
  • US20250329064A1 patent drawing
  • US20250329064A1 patent drawing

AI summary

The information processing device includes a control unit that acquires history information of a user, generates persona information in which the user is classified based on the acquired history information, and causes the terminal device of the user to display persona information in addition to the information related to the persona information.