Information Processing Device for Flexible Terminal Targeting

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Solution Overview

Problem

Existing electronic coupon distribution systems lack flexibility in targeting user terminals for information distribution, as they often rely on uniform distance-based methods that may not effectively reach users who would find the information most useful.

Innovation Solution

An information processing device that uses multiple detection techniques to determine distribution target terminals within different predetermined ranges, allowing for more accurate and flexible targeting based on user location and attributes, and distributes information accordingly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If uniform distance-based distribution method is used, then distribution coverage is simplified, but distribution effectiveness and relevance to users deteriorates

Engineering Contradiction:
Improvedistribution effectivenessVSAvoiddetection system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The distribution system segments the detection process into multiple techniques (GPS-based wide-range detection and Wi-Fi-based precise indoor detection), each handling different spatial scales and scenarios. This segmentation allows the system to achieve high distribution effectiveness by selecting appropriate detection methods for different contexts without requiring a single complex system to handle all cases.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes detection parameters dynamically by switching between GPS and Wi-Fi detection techniques based on the distribution scenario. GPS is used for wide-range outdoor detection with lower precision, while Wi-Fi is activated for precise indoor detection when needed, thereby adapting the detection parameters to match the required distribution effectiveness for each scenario.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If single detection technique is used, then system complexity is reduced, but detection accuracy and coverage of applicable terminals deteriorates

Engineering Contradiction:
Improveterminal detection accuracyVSAvoiddetection technique complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system merges multiple detection techniques (GPS and Wi-Fi detection) into a unified distribution system. GPS detection provides wide-range outdoor terminal identification, while Wi-Fi detection complements it with precise indoor terminal detection. The merging of these techniques achieves high terminal detection accuracy across diverse environments without requiring an overly complex single-technique system.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The distribution system achieves multi-functionality by incorporating both GPS-based detection for outdoor/wide-area scenarios and Wi-Fi-based detection for indoor/precise scenarios. This universal approach allows the system to accurately detect applicable terminals regardless of location or environment, maintaining high detection accuracy while avoiding the need for multiple separate systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If flexible distribution targeting is implemented, then information relevance to users is improved, but distribution system complexity increases

Engineering Contradiction:
Improvedistribution flexibilityVSAvoidsystem configuration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The distribution system implements dynamic flexibility by enabling real-time switching between GPS-based and Wi-Fi-based detection techniques based on distribution requirements. The system can dynamically adjust which detection method is used, allowing flexible targeting of users in different scenarios (outdoor vs. indoor, wide-area vs. precise location) without requiring complex manual configuration for each case.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system introduces an intermediary detection mechanism that bridges GPS and Wi-Fi detection methods. This intermediary layer automatically selects and coordinates between the two detection techniques based on the distribution scenario, providing flexible user targeting while shielding the complexity of multi-technique coordination from the end users and system operators.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10935667B2Information processing device, information processing method, program, and storage medium
Publication Date: 2021.03.02 RAKUTEN GROUP INC
  • US10935667B2 patent drawing
  • US10935667B2 patent drawing
  • US10935667B2 patent drawing

AI summary

The information processing device includes: a distribution target determination unit configured to determine that a terminal located within a first predetermined range and detected by a first detection technique (e.g. GPS) is a first distribution target terminal and that a terminal located within and detected by a second detection technique (e.g. beacon) is a second distribution target terminal, where the second predetermined range is included in the first predetermined range; a distribution request acquisition unit configured to acquire a distribution request from a distribution requester terminal; and an information distribution unit configured to distribute information corresponding to the distribution request to at least the first distribution target terminal, the first distribution target terminal not overlapping with the second distribution terminal, or the second distribution target terminal.