Rotating Tester Tray Cover for Cleaner Cosmetic Displays

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Solution Overview

Problem

Retail display fixtures for test products in cosmetics lack an efficient and aesthetically pleasing way to showcase and manage tester products, particularly in terms of accessibility and visibility, especially when customers sample products, leading to potential spillage and smudging issues.

Innovation Solution

A display fixture with a base unit supporting both tester tray assemblies and a test product divider assembly, utilizing an elongated channel to securely hold and rotate a cover with transparent windows, allowing easy access to tester products while maintaining an attractive appearance by hiding spillage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If an open display fixture is used to showcase tester products, then customer accessibility is improved, but visibility of spillage and smudging increases

Engineering Contradiction:
Improvecustomer accessibilityVSAvoidvisibility of spillage and smudging
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The patent implements a rotatable cover that can transition between closed and open positions, allowing the display fixture to dynamically adapt its state based on customer interaction needs. The cover rotates about a hinge component, enabling customers to access tester products while maintaining aesthetic appearance when closed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent introduces a transparent window in the cover that acts as an intermediary element. This window allows customers to view the tester products and identify spillage or smudging without requiring the cover to be opened, thus maintaining aesthetic appearance while providing necessary visibility.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Object-affected harmful factors

If a covered display fixture is used to hide spillage, then aesthetic appearance is improved, but customer accessibility deteriorates

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidcustomer accessibility
Core Design Contradiction:
Object-affected harmful factorsVSEase of operation

Solution Approach 1:

The rotatable cover design allows the fixture to switch between closed (aesthetic) and open (accessible) states. The hinge component enables smooth rotation, making it easy for customers to open the cover when needed while maintaining aesthetic appearance when closed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The transparent window serves as an intermediary that provides visual access to tester products without requiring physical access. Customers can identify products and assess their condition through the window, reducing the frequency of cover opening while still maintaining accessibility.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Object-affected harmful factors

If a rotatable cover is added to the display fixture, then aesthetic appearance and spillage hiding are improved, but device complexity increases

Engineering Contradiction:
Improvespillage hidingVSAvoidfixture structure
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The cover is segmented into a main body with a transparent window and a hinge component. This segmentation allows the cover to be attached to the tray assembly in a modular fashion, simplifying the overall integration while providing the desired aesthetic and functional benefits.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The transparent window in the cover replicates the visual function of an open tray without requiring the actual physical access. The window acts as a visual copy or representation of the product display area, allowing customers to view products while the cover remains closed.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS9060625B2Tester display fixture
Publication Date: 2015.06.23 TARGET BRANDS INC
  • US9060625B2 patent drawing
  • US9060625B2 patent drawing
  • US9060625B2 patent drawing

AI summary

A display fixture includes a shelf having a tester product receptacle, at least one first tester product assembly and an elongated channel. The at least one first tester product assembly has a base and a cover. The cover includes a hinge component. The base is located in the tester product receptacle of the shelf. The elongated channel is coupled to the shelf and is configured to receive and retain the hinge component of the cover such that the cover is rotatable about a back edge of the base of the at least one first tester product assembly.