Text-to-Audio Conversion for Personalized Streaming Ads
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Solution Overview
Problem
Existing digital online streaming audio systems customize advertisements for specific markets or users but fail to convert text advertisements into audio format, limiting their delivery to streaming audio platforms.
Innovation Solution
A system and method that customize audio broadcasts by selecting advertisements based on listener features, converting text advertisements to audio, and inserting them into streaming audio segments, allowing for personalized audio streams to be delivered to listeners through a server system with media gateways and audio players.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If text advertisements are used in prior art systems, then advertisements can be displayed on web pages, but they cannot be delivered to streaming audio platforms
Solution Approach 1:
The patent replaces text-based advertisement delivery with audio-based delivery by introducing text-to-speech conversion technology. The server converts text advertisements into spoken audio format, enabling delivery to streaming audio platforms while maintaining the original advertisement content and targeting capabilities.
Solution Approach 2:
The patent changes the format parameter of advertisements from text to audio. By converting the physical state of the advertisement from written text to spoken audio, the system enables delivery across different media platforms including streaming audio services while preserving the advertisement's informational content.
2Adaptability or versatility
If advertisements are customized for specific markets or users in prior art systems, then relevance to target audience improves, but the content of advertisements remains generic and not personalized
Solution Approach 1:
The patent applies local quality by personalizing specific portions of the advertisement content based on user characteristics. While the overall advertisement structure remains consistent, the spoken audio content is customized to reflect individual user preferences, demographics, and listening habits, creating locally optimized advertisement experiences for different users.
Solution Approach 2:
The system performs preliminary action by pre-processing user data and advertisement content to create personalized audio advertisements before delivery. The server analyzes user profiles and pre-generates customized audio advertisements, so that when users access the streaming platform, they receive already-personalized content rather than generic advertisements.
3Adaptability or versatility
If audio advertisements are generated and inserted into streaming audio, then delivery to audio platforms is enabled, but system complexity increases due to text-to-audio conversion and stream integration
Solution Approach 1:
The patent implements universality by creating a multi-functional server system that handles both text advertisement storage and audio conversion, stream integration, and personalized content delivery. This unified platform performs multiple functions within a single system architecture, reducing the need for separate specialized systems for each function.
Solution Approach 2:
The server acts as an intermediary between the text advertisement source and the streaming audio platform. It mediates the conversion process by receiving text advertisements, converting them to audio format, and inserting them into the appropriate positions within the streaming audio content, thereby simplifying the interaction between different system components.
Data Source
AI summary
A system and method for streaming customized audio is disclosed. The system and method allow for the selection of advertisements based on at least one feature of a listener and insertion of the selected advertisements into a customized digital audio stream subsequently transmitted to a particular listener. In a particular embodiment, the advertisement is provided as a text string which is converted into audio for insertion into customized digital audio stream.