Text Messaging Coaching Decision Tree
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Solution Overview
Problem
Current campaign programs are not effective due to their general targeting and lack of customization, often using ineffective mediums like email, which results in low engagement and relevance to specific individuals, leading to poor response rates and drop-off.
Innovation Solution
A text message-based interactive campaign program that uses a server to generate and send customized text messages to users based on their specific goals and responses, utilizing a decision tree structure to determine the sequence of messages and adapt to user interactions, allowing for real-time customization and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional campaign programs use general media like email and print, then they can reach a broad audience, but they fail to engage specific individuals and achieve low response rates
Solution Approach 1:
The patent segments the general audience into specific target groups based on demographic, geographic, and behavioral criteria. The system divides the broad outreach into targeted segments, sending customized messages to each segment via text messaging, thereby maintaining broad reach while improving engagement through relevance.
Solution Approach 2:
The patent applies local quality by customizing message content, timing, and frequency according to the specific characteristics of each target segment. Each recipient receives tailored content relevant to their preferences and behaviors, transforming generic communications into personalized interactions that improve engagement.
2Ease of operation
If campaign programs are customized to specific individuals, then they improve relevance and engagement, but they require complex targeting mechanisms and data processing
Solution Approach 1:
The patent implements preliminary action by pre-segmenting audiences and pre-customizing message templates before campaign execution. The system prepares targeted message sets in advance based on stored demographic and behavioral data, reducing the complexity of real-time customization while maintaining high relevance.
Solution Approach 2:
The patent applies self-service by enabling the system to automatically select and send appropriate customized messages without manual intervention. The automated targeting mechanism uses stored criteria to independently determine which messages to send to which recipients, reducing operational complexity while maintaining customization.
3Loss of information
If email is used as the primary medium for campaign programs, then it can deliver detailed information, but it results in low reading rates and poor response within minutes of receipt
Solution Approach 1:
The patent substitutes the email medium with text messaging. Text messages have higher open rates and are read more quickly than emails, improving the productivity metric of response rate while still delivering campaign information effectively through a different communication channel.
Solution Approach 2:
The patent implements periodic action by sending text messages at strategically timed intervals rather than all at once. The system schedules messages to arrive at optimal times when recipients are most likely to engage, improving response rates through thoughtful timing while maintaining information delivery.
4Ease of manufacture
If campaign programs use standardized content for all participants, then they are easy to implement, but they lack personalization and fail to maintain user interest
Solution Approach 1:
The patent applies universality by creating message templates that can serve multiple segments with different customizations. The same underlying template structure is used across all targeted groups, maintaining ease of implementation through standardized processes while allowing content adaptation to different audiences through variable insertion.
Data Source
AI summary
Embodiments are directed to an interactive text message based coaching program. A computer system generates customized messages for a first user containing information related to a health-related campaign program. The computer system generates the messages via a user interface in response to user-input provided by a second user. Messages are included in interaction components that include a user-specified link that logically connects the interaction component to another interaction component in a decision tree. The decision tree defines a sequence of messages to be sent to the first user. For example, a next message of the sequence can be based on a response from the first user to a previous message of the sequence.