Themed Gift Card Holder With Pop-Up Structures

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Solution Overview

Problem

Existing gift card presentation methods lack thematic engagement and interactive elements, failing to enhance the gifting experience with personalized and surprising presentations.

Innovation Solution

Themed gift card and gift card holder combinations that incorporate novelty items, pop-up structures, audio, and light effects, along with branded iconography, to create a cohesive and engaging presentation that matches the gift card's purpose or occasion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional gift card presentation methods are used, then the gift card can be delivered to the recipient, but the gifting experience lacks thematic engagement and interactivity

Engineering Contradiction:
Improvethematic engagementVSAvoidpresentation structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The gift card is nested within a gift card holder that contains a hidden compartment. The holder appears simple externally but reveals surprise elements when opened, creating thematic engagement without requiring complex external structures. This nesting approach allows the presentation to be both simple and engaging.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The gift card holder is pre-assembled with hidden compartments and surprise elements prepared in advance. The thematic engagement is built into the structure before gifting, requiring no complex assembly by the recipient while still providing an interactive and engaging experience.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If simple gift card holders are used, then the presentation is easy to manufacture, but the gifting experience lacks personalization and surprise elements

Engineering Contradiction:
ImprovepersonalizationVSAvoidholder construction
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The gift card holder is divided into distinct segments: an outer holder, a hidden compartment, and a surprise element compartment. Each segment can be manufactured separately using standard processes, then assembled together. This segmentation allows for personalized thematic elements while maintaining ease of manufacture through modular construction.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The hidden compartment and surprise elements are nested within the holder structure, allowing personalized thematic content to be incorporated without significantly increasing manufacturing complexity. The nested design enables customization while using standard manufacturing techniques for the overall structure.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If themed novelty items and pop-up structures are added to the gift card holder, then the gifting experience becomes more engaging and memorable, but the device complexity increases

Engineering Contradiction:
Improveinteractive engagementVSAvoidholder structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The gift card holder incorporates dynamic pop-up structures that transform from a flat or compact state to an elevated, three-dimensional display when activated. This dynamic element adds interactive engagement and thematic surprise without requiring permanently complex structures, as the complexity is revealed only when needed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The pop-up structures and surprise elements are pre-positioned within the holder in a compact configuration. When the holder is opened or activated, these elements automatically deploy into their final thematic display positions. This preliminary positioning allows for engaging interactive elements without requiring complex real-time mechanisms.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10625530B2Themed gift card and gift card holder combinations and packaging therefor
Publication Date: 2020.04.21 AMERICAN GREETINGS CORP
  • US10625530B2 patent drawing
  • US10625530B2 patent drawing
  • US10625530B2 patent drawing

AI summary

Various themed gift card and gift card holder combinations are disclosed. Some embodiments are contained inside a box along with novelty gift items that are themed or otherwise related to the type of gift card contained therein. Other embodiments contain various three-dimensional pop-up structures and other paper engineered constructs that are shaped, decorated and otherwise themed to match an accompanying gift card. And in yet other embodiments, the gift card holders are directed to specific holidays or special occasions with appropriate gift cards included. Each embodiment may include electronic features, such as audio and light. The packaging of gift card and gift card holder combinations is also disclosed.