Third-Party Media Interaction Verification via Event Heuristics

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Solution Overview

Problem

Existing computing devices struggle to accurately determine user engagement with third-party content, leading to false positives and false negatives in rewarding interactions, which results in resource wastage and user frustration.

Innovation Solution

A client system detects interaction events during the presentation of third-party media streams and transmits these events to a remote host server, where an interaction heuristic is applied to estimate the likelihood of user engagement, allowing the application to provide rewards based on this likelihood.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If the application assumes user interaction with third-party content without verification, then the reward can be provided quickly, but false positives occur leading to resource wastage and user frustration

Engineering Contradiction:
Improvereward provision speedVSAvoidinteraction detection accuracy
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent introduces an intermediary verification system that captures interaction events from the third-party content player and transmits them to the application. This mediator (the event capture and transmission mechanism) allows the application to reliably verify actual user interactions without directly accessing the player's internal state, thus resolving the contradiction between quick reward provision and accurate interaction detection.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system implements feedback by capturing interaction events during content playback and transmitting this information back to the application. This feedback loop enables the application to make informed decisions about reward provision based on actual user behavior, eliminating false positives while maintaining efficient reward delivery when interactions are confirmed.

Inventive Principle:
Principle #23Feedback

2Reliability

If the application verifies user interaction with third-party content, then false positives are reduced, but additional bandwidth and processor consumption occur

Engineering Contradiction:
Improveinteraction detection accuracyVSAvoidbandwidth and processor consumption
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The verification system operates autonomously by automatically capturing interaction events during content playback and transmitting them to the application without requiring additional manual verification steps. This self-service approach reduces the need for extra processor-intensive verification routines and minimizes bandwidth consumption by utilizing existing event data streams.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Interaction events are captured and transmitted in advance during the content playback itself, before the application needs to make reward decisions. This preliminary action ensures that verification data is already available when needed, eliminating the need for additional verification processing and reducing overall system resource consumption.

Inventive Principle:
Principle #10Preliminary action

3Loss of energy

If the application does not verify user interaction, then resource consumption is minimized, but false negatives occur causing user frustration

Engineering Contradiction:
Improveresource consumptionVSAvoidreward eligibility accuracy
Core Design Contradiction:
Loss of energyVSReliability

Solution Approach 1:

The intermediary event capture system provides a low-overhead verification mechanism that automatically tracks user interactions during content playback. This mediator enables reliable detection of genuine interactions (reducing false negatives) while maintaining minimal resource consumption by utilizing existing player event streams rather than implementing complex verification protocols.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS11763343B2Systems and methods for validating interaction with third-party interactive media
Publication Date: 2023.09.19 GOOGLE LLC
  • US11763343B2 patent drawing
  • US11763343B2 patent drawing
  • US11763343B2 patent drawing

AI summary

A client system presents, within an execution environment of an application, a third-party media stream distinct from the application, received from a remote host server via a network. The client system detects interaction events during presentation of the third-party media stream, and transmits descriptions of the detected interaction events to the remote host server. The client system updates a data set with data corresponding to detected interaction events and generates, by application of an interaction heuristic to the data set, an interaction score indicative of a likelihood of engagement with the third-party media stream. The interaction score is provided to the application, which may then provide a reward based on the likelihood of engagement. In some implementations, the interaction heuristic is based on a number or frequency of interaction events, e.g., button utilization, screen taps, device motion, or screen changes detected during presentation of the received third-party media stream.