Ticket Purchase Application URL Triggered Event Sorting
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Solution Overview
Problem
Consumers face friction when purchasing event tickets online due to the need to identify merchants, select seats, and complete purchases, which hinders the ticket purchasing process.
Innovation Solution
A ticket purchase application is installed on communication devices to recognize specific URLs associated with events, parse unique codes, and facilitate ticket purchases by sorting available tickets based on user preferences, such as purchase history and browsing behavior, allowing users to quickly find and purchase desired tickets by clicking on relevant URLs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers manually identify merchants and select seats on merchant websites, then they can purchase tickets, but the process becomes complex and time-consuming
Solution Approach 1:
The system performs preliminary actions by automatically identifying merchants, parsing event information, and pre-sorting tickets based on user preferences before the user initiates a purchase. When a user clicks a URL link, the system has already prepared the ticket listings according to the user's historical preferences, eliminating the need for manual merchant identification and seat selection.
Solution Approach 2:
The system enables self-service by automatically gathering user preference data from browsing history and purchase history, then using this data to autonomously sort and present ticket options. The system serves itself by learning user preferences and applying them automatically, reducing the need for manual user input and interaction steps.
2Adaptability or versatility
If the system sorts tickets based on multiple user preferences, then ticket selection becomes more personalized, but the system complexity increases
Solution Approach 1:
The system changes parameters by analyzing user browsing history and purchase history to dynamically adjust sorting criteria. It transforms static ticket listings into dynamically personalized results by modifying the sorting parameters based on extracted user preferences, allowing the same system to adapt to different users without increasing structural complexity.
Data Source
AI summary
A ticket purchase application is installed in a communication device to facilitate event ticket purchase. An operating system of the communication device recognizes a type of Uniform Resource Locator (URL) that indicates an entertaining or sporting event. The URL includes a unique code associated with a specific event. The operating system of the communication device may detect user interactions that trigger the URL. When the URL is triggered, the ticket purchase application may be started and the unique code in the URL may be parsed and forwarded to the ticket purchase application. The ticket purchase application uses the unique code to identify the event and searches for tickets associated with the event. The ticket purchase application may list available tickets of the event in an order based on the user's preference. Accordingly, a user may quickly find and purchase a desired ticket by clicking on an URL.