Tiered Offer Distribution System with Social Network Tracking
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Solution Overview
Problem
Current systems lack the capability to create and distribute customizable tiered offers, track their distribution and redemption through social networks, and reward users for successful dissemination and utilization of these offers.
Innovation Solution
A method and system for distributing customizable and shareable tiered offers via a computer network, allowing users to customize and distribute offers to their social networks, tracking their access and redemption, and rewarding users based on their influence and interaction with the offers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the system distributes customized offers to known customers based on purchase history, then the offer customization capability is improved, but the system cannot track distribution and redemption through social networks
Solution Approach 1:
The patent segments the offer distribution process into distinct tiers (first tier, second tier, third tier) with different levels of customization and tracking capabilities. Each tier represents a separate functional unit that can be independently activated, allowing the system to provide basic customization while optionally enabling social network tracking through specific tier selections.
Solution Approach 2:
The patent introduces social network accounts as intermediary entities that bridge the offer distribution system and social network platforms. These intermediary accounts enable the system to track offer distribution and redemption through social networks by acting as a mediator between the internal offer management system and external social network infrastructure.
2Productivity
If the system allows users to distribute offers through social networks, then the distribution reach is improved, but the system complexity increases
Solution Approach 1:
The patent implements universal user accounts that serve multiple functions: they identify customers receiving offers, represent distributors sharing offers, and connect to social network platforms. This multi-functionality reduces system complexity by using a single account type for multiple purposes rather than creating separate account types for each function.
Solution Approach 2:
The patent embeds offer distribution functionality within existing social network structures. Offers are distributed through social network interfaces and tracked using social network user identifiers, nesting the offer management system within the familiar social network framework to minimize additional complexity.
3Adaptability or versatility
If the system creates tiered offers with different levels of customization, then the offer versatility is improved, but the manufacturing complexity increases
Solution Approach 1:
The patent implements dynamic offer tiers where the level of customization and tracking is determined at the time of offer creation and distribution. The system can dynamically adjust which tier features are activated based on user selection, offer type, and distribution context, allowing versatility without requiring all complexity to be built into every offer.
Solution Approach 2:
The patent uses parameter changes to define different offer tiers by modifying specific attributes such as customization level, tracking enabled/disabled, and distribution permissions. Rather than creating fundamentally different offer structures, the system varies parameters within a unified offer framework to achieve tiered functionality.
4Productivity
If the system tracks offer access and redemption to reward users, then the user engagement is improved, but the measurement precision requirements increase
Solution Approach 1:
The patent implements feedback loops where the system tracks offer access and redemption through social network interactions and provides rewards to users based on this tracking data. The feedback mechanism uses social network event data (shares, clicks, redemptions) to automatically determine reward eligibility, reducing the need for high-precision manual measurement while maintaining accurate tracking.
Data Source
AI summary
Offers are distributed by providing a plurality of offers to a first user and directing the first user to distribute the offers to selected additional users. The plurality of offers may be customized by the system based on the first user's previous interactions with the system, and may be further customized by the first user before sending the offers to the selected additional users. The additional users may include any user including known and/or unknown users and/or contact in the first's user networks including business and/or social networks. The system may also track and store information relating to the distribution, access, and redemption of the offer by the first user and the selected additional users and provide additional incentives based upon the access and redemption, and based upon interactions between the first user and the selected additional users. The system may further allow a system to distribute restricted offers to selected users, and/or allow selected users to share restricted offers with additional selected users.