Tilt-Rotating Display Assembly for Full Image Visibility

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional display devices with fixed aspect ratios face issues in displaying images with varying aspect ratios, leading to distortion or cutting off portions of the image.

Innovation Solution

A display device with a rotatable display unit that can switch between portrait and landscape modes by rotating 90 degrees, allowing for adaptive aspect ratio adjustment without interference with the support structure.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a display device has a fixed aspect ratio, then the device structure is simple and stable, but images with different aspect ratios cannot be displayed without distortion or cutting

Engineering Contradiction:
Improveaspect ratio adaptabilityVSAvoiddisplay structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display unit is made rotatable rather than fixed, allowing it to dynamically change orientation between portrait and landscape modes. The rotating unit enables the display surface to adapt its aspect ratio according to the content being displayed, resolving the contradiction between fixed structure simplicity and aspect ratio adaptability.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The invention adds a rotational dimension to the display unit, transforming it from a static two-dimensional fixed orientation to a dynamic element that can rotate 90 degrees. This dimensional change enables the display to accommodate different aspect ratios without requiring multiple separate display units.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If the display unit is made rotatable to support different aspect ratios, then image display adaptability is improved, but the rotation mechanism may interfere with the support structure

Engineering Contradiction:
Improveaspect ratio adaptabilityVSAvoidrotation interference with support
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The display device is segmented into distinct functional units: a support unit and a separately rotatable display unit connected through a rotating unit. This segmentation allows the display unit to rotate independently without interfering with the support structure, as the rotating unit acts as an isolated mechanism between the two components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A rotating unit is introduced as an intermediary component between the support unit and the display unit. This intermediary enables the rotation function while preventing direct interference between the display unit and the support structure, as the rotating unit absorbs and manages the rotational mechanics.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If the display unit rotates to change aspect ratio, then complete image visibility is achieved, but the rotation mechanism increases device complexity

Engineering Contradiction:
Improveimage visibility completenessVSAvoidrotation mechanism complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The rotating unit serves multiple functions: it enables aspect ratio changes, supports the display unit during rotation, and prevents interference with the support structure. This multi-functionality reduces the need for additional separate mechanisms, thereby limiting the increase in overall device complexity while achieving complete image visibility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP3588942B1Display device
Publication Date: 2023.11.29 SAMSUNG ELECTRONICS CO LTD
  • EP3588942B1 patent drawingFigure 1
  • EP3588942B1 patent drawingFigure 2
  • EP3588942B1 patent drawingFigure 3

AI summary

A display device is disclosed. The display device comprises: a display unit for displaying an image; a support for supporting the display unit; and a rotating unit for rotatably connecting the display unit to one surface part of the support; wherein the rotating unit rotates the display unit after tilting the same in a first tilting direction with respect to the one surface part of the support.