Time-Multiplexed Ad Display Sequence Optimization
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Solution Overview
Problem
Current systems for time-multiplexing advertisements on webpages display ads in a random or arbitrary order, failing to optimize ad placement based on relevance and advertiser preferences, leading to reduced revenue and user engagement.
Innovation Solution
A system and method for determining time-multiplexing criteria based on the relevance of advertisements to a concept and associated preferences, such as bid, cost per click, and click-through rate, to display a sequence of ads that maximize revenue and user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed in a random or arbitrary order with equal time, then the system is simple to implement, but advertising revenue is reduced and user engagement is lowered
Solution Approach 1:
The system changes the parameter of ad display order from random to predetermined sequence based on time-multiplexing criteria. It also changes the display duration parameter from equal time to variable time based on bid, CTR, and relevance, thereby increasing revenue without requiring complex manual intervention
Solution Approach 2:
The system automatically determines time-multiplexing criteria and displays ads in optimized sequences without human intervention. The processor autonomously evaluates bid, CTR, and relevance data to generate display schedules, making the system self-optimizing while maintaining simplicity
2Productivity
If multiple advertisements are displayed in a single ad space, then advertising revenue increases, but user experience deteriorates due to clutter
Solution Approach 1:
The system uses periodic time-multiplexed display where multiple ads are shown in sequence within a single ad space. Each ad is displayed for a predetermined time slot rather than simultaneously, maintaining a clean visual presentation while increasing the number of ads served, thereby boosting revenue without creating clutter
Solution Approach 2:
The system dynamically adjusts which ad is displayed at any given time based on predetermined sequences and time-multiplexing criteria. The ad space is dynamically allocated to different ads based on bid, CTR, and relevance, allowing multiple ads to occupy the same space at different times without visual clutter
3Productivity
If ad display time is extended to increase revenue, then advertising revenue improves, but user attention is lost due to prolonged exposure to irrelevant ads
Solution Approach 1:
The system changes the display time parameter from equal duration to variable duration based on time-multiplexing criteria. Ads with higher bid and CTR values receive longer display times, while less relevant ads receive shorter times, optimizing both revenue and user attention by matching display duration to ad quality
Solution Approach 2:
The system applies partial action by giving extended display time only to high-quality ads that merit more attention, rather than uniformly extending time to all ads. This selective approach maximizes revenue from valuable ads while preventing user attention loss from prolonged exposure to irrelevant content
Data Source
AI summary
A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.