Time-Sensitive Code Detection for Collateral Information Delivery
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Solution Overview
Problem
Existing systems fail to effectively present collateral information to mobile devices during media consumption, such as TV shows or movies, without disrupting the viewing experience.
Innovation Solution
A system that includes a set-top box with a processor to detect time-sensitive codes in video streams, transmit these codes to a server, and then send collateral information to mobile devices, allowing users to access additional content like metadata or advertisements associated with specific scenes, while also enabling control over the media playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If collateral information is presented to mobile devices during media consumption, then user engagement and information delivery are improved, but the viewing experience may be disrupted
Solution Approach 1:
The system dynamically controls the presentation of collateral information based on user interaction with the media content. The set-top box detects time-sensitive codes in the video stream and selectively transmits collateral information to mobile devices only when relevant scenes are detected, making the information delivery adaptive rather than static. This resolves the contradiction by making the system responsive to actual viewing context.
Solution Approach 2:
The mobile device serves as an intermediary between the set-top box and the user, receiving collateral information separately from the main video stream. This allows collateral information to be delivered without directly interrupting the primary viewing experience on the TV screen, as users can choose to view the additional information on their mobile devices at their convenience.
2Loss of information
If time-sensitive codes are detected and transmitted to deliver collateral information, then information relevance is improved, but system complexity increases
Solution Approach 1:
Time-sensitive codes are pre-encoded into the video stream at specific points where collateral information is relevant. This preliminary action allows the set-top box to simply detect and transmit these codes without requiring complex real-time analysis of video content, reducing system complexity while maintaining information relevance.
3Adaptability or versatility
If users access additional content on mobile devices, then user engagement is enhanced, but attention to main content may be reduced
Solution Approach 1:
The system presents collateral information in periodic, discrete units tied to specific time-sensitive codes in the video stream. Rather than continuously displaying additional content that could distract from the main program, the system delivers information in synchronized intervals that correspond to relevant scenes, allowing users to periodically engage with additional content without constant distraction.
Data Source
AI summary
A system that incorporates teachings of the present disclosure may include, for example, a tangible computer-readable storage medium having computer instructions to receive from a media processor a time-sensitive code embedded in a video stream received and presented by the media processor at a presentation device, retrieve collateral information associated with a scene of the video stream according to the time-sensitive code, and transmit the collateral information to a mobile communication device. Other embodiments are disclosed.