Live Streaming Tip Display Control to Reduce Viewer Competition
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Solution Overview
Problem
Existing systems with social tipping functions in live streaming platforms fail to address excessive competition among viewers due to visible monetary values, leading to increased tipping amounts, despite preventing tips exceeding individual abilities.
Innovation Solution
An information processing apparatus that transmits and receives monetary value information differently for each user, allowing distinct display formats for social tipping amounts, thereby reducing visible competition.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the amount of social tipping is displayed in real time to all viewers including the streamer, then the streamer can immediately return thanks or comments and a sense of togetherness can be obtained, but excessive competition between viewers occurs leading to increased tipping amounts
Solution Approach 1:
The patent segments the audience into two distinct groups: the streamer who receives real-time tipping information to maintain engagement and togetherness, and other viewers whose tipping amounts are not displayed to prevent excessive competition. This segmentation allows the system to provide different information visibility to different user roles, resolving the contradiction between fostering community spirit and preventing harmful competitive behavior.
2Loss of information
If the amount of social tipping is displayed to all viewers, then transparency and immediate feedback are achieved, but viewers feel pressured to increase their tipping amounts to maintain competition
Solution Approach 1:
The patent applies local quality by providing different information transparency to different users based on their role. The streamer receives full transparency of all tipping amounts to provide immediate feedback and maintain engagement, while other viewers experience reduced transparency regarding others' tipping amounts to eliminate pressure and prevent excessive competition. This localized differentiation of information quality resolves the contradiction between transparency and viewer pressure.
Data Source
AI summary
An information processing apparatus for displaying content received from a server apparatus includes a transmission unit that transmits, to the server apparatus, information indicating a first monetary value of a thing and a second monetary value of a thing to be provided to a streamer of the content, in response to an operation performed on the information processing apparatus by a first user of the information processing apparatus and a second user of another information processing apparatus, a reception unit that receives, from the server apparatus, respective pieces of information indicating the first monetary value of the thing and the second monetary value of the thing have provided to the streamer, and a control unit that performs control in such a way as to output the information indicating the first monetary value of the thing and the information indicating the second monetary value of the thing in different forms.