Elastomeric Tire Display Assembly With Barrier Layer Bonding

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Solution Overview

Problem

Existing methods for adding decals or markings to vulcanized rubber articles, such as tires, are limited by their temporary nature, high material and labor costs, and lack of customization options, making it difficult to achieve long-lasting, aesthetically pleasing, and customizable designs.

Innovation Solution

A display assembly comprising one or more elastomeric display layers, an intermediate elastomeric barrier layer, and an adhesive layer, which is designed to be permanently attached to a vulcanized rubber article, allowing for variations in design and application methods, and ensuring long-term durability without compromising the integrity or appearance of the article.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional extrusion or molding techniques with colored inks are used during vulcanization, then the markings are permanently integrated into the tire, but the process requires significant investment in materials, equipment and labor along with sizable wastage costs

Engineering Contradiction:
Improvepermanent integration of markingsVSAvoidmaterial wastage from voids, blemishes and defective designs
Core Design Contradiction:
ReliabilityVSLoss of substance

Solution Approach 1:

The marking system is divided into separate components: a reusable black rubber base layer and interchangeable colored display layers. This segmentation allows the expensive colored portions to be produced separately with minimal waste and swapped as needed, while the base layer remains permanent.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent changes the state of the display layers from permanently cured integrated markings to uncured elastomeric layers that can be applied and removed. This parameter change allows for customization without the material wastage associated with traditional molding processes.

Inventive Principle:
Principle #35Parameter changes

2Reliability

If traditional extrusion or molding techniques are used, then markings are permanently integrated, but the technique is extremely limiting in terms of customizable designs due to molds and dies required

Engineering Contradiction:
Improvepermanent integration of markingsVSAvoidcustomizable designs
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

By separating the permanent black rubber base from the interchangeable colored display layers, the system eliminates the need for different molds for each design. Customers can customize by selecting different display layers without requiring new tooling.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system transitions from static, mold-fixed designs to dynamic, interchangeable display layers that can be changed according to customer preference or promotional needs, greatly enhancing design versatility.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If decals are applied for temporary service, then customization is easier, but the display assembly does not last for the life of the vulcanized article

Engineering Contradiction:
Improvecustomizable designsVSAvoidduration of display assembly
Core Design Contradiction:
Adaptability or versatilityVSDuration of action of stationary object

Solution Approach 1:

The black rubber base layer is prepared in advance with adhesive properties and can be permanently attached to the tire during manufacturing or later. This preliminary preparation enables both permanent durability and future customization through layer interchangeability.

Inventive Principle:
Principle #10Preliminary action

4Duration of action of stationary object

If multiple layers are combined for permanent attachment, then durability is improved, but the complexity of the display assembly construction increases

Engineering Contradiction:
Improveduration of display assemblyVSAvoidcomplexity of display assembly construction
Core Design Contradiction:
Duration of action of stationary objectVSDevice complexity

Solution Approach 1:

The patent combines the adhesive layer and barrier layer into a single intermediate layer, simplifying the overall construction while maintaining the necessary functions of adhesion and protection against adhesive migration to the display surface.

Inventive Principle:
Principle #5Merging (Combining)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The display assembly provides a flexible and durable solution for adding customizable designs to vulcanized rubber articles, ensuring long-term attachment and maintaining the aesthetic and functional integrity of the article.

Implementation Method 1

The material is capable of acting as a barrier to minimize or prevent the migration of any constituents of the adhesive layer and/or the vulcanized rubber article to the one or more display layers

Methodology Applied
Scientific EffectBarrier effect:

Implementation Method 2

The one or more display layers and the intermediate layer are joined together by vulcanizing

Methodology Applied
Scientific EffectVulcanization:

Implementation Method 3

the adhesive layer is formed from a material capable of forming a chemical bond or being vulcanized with a surface of the vulcanized rubber article

Methodology Applied
Scientific EffectChemical bonding: Chemical Bonding

Data Source

PatentEP3288774B1Display assemblies for application to vulcanized rubber articles
Publication Date: 2025.06.04 FERRY KEITH GEORGE
  • EP3288774B1 patent drawingFigure 1
  • EP3288774B1 patent drawingFigure 2~4A
  • EP3288774B1 patent drawingFigure 4B~6

AI summary

Display assemblies (10) as disclosed herein are configured for attachment with a vulcanized rubber article (12) and are provided in the form of different material layers. Display assemblies generally comprise one or more display layers of elastomeric material configured to provide a desired display indicia, an intermediate layer formed from an elastomeric material different from that of the one or more display layers, and an adhesive layer wherein the intermediate layer is interposed between the adhesive layer and the one or more display layers. The one more display layers may be configured to act together or separately to provide a desired display indicia to provide a desired visual display or feature on the surface of the vulcanized rubber article, which may be a sidewall surface (14) of a tire (12).