Tire Sidewall Display Structure for Visibility Without Dirt Buildup

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Solution Overview

Problem

Existing tire sidewalls face challenges in maintaining durability while enhancing the visibility and preventing contamination of displayed characters or graphics, particularly due to insufficient contrast and susceptibility to dirt accumulation.

Innovation Solution

The sidewall design incorporates a recessed base portion with a closed-loop projection portion, featuring alternating phase differences and congruent protrusions and recesses, which improve contrast and visibility while maintaining durability by preventing contamination.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If colors or fine grooves are applied to enhance visibility of characters or graphics on the sidewall, then the visibility is improved, but the sidewall becomes more susceptible to contamination and durability is compromised

Engineering Contradiction:
Improvevisibility of display portionVSAvoiddurability of sidewall and resistance to contamination
Core Design Contradiction:
Illumination intensityVSReliability

Solution Approach 1:

The sidewall surface is segmented into distinct display portions and non-display portions. The display portions are further divided into base portions and projection portions, creating a multi-level structure that separates the visual display function from the protective function, allowing each segment to optimize its specific role without compromising the other.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The invention transitions from a two-dimensional flat sidewall surface to a three-dimensional structure with projection portions extending outward and base portions recessed inward. This dimensional change creates depth and contrast for enhanced visibility while the recessed base portions form protective barriers against contamination, solving both visibility and durability requirements simultaneously.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Reliability

If the sidewall surface is made flat and smooth for durability, then contamination is reduced, but the contrast and visibility of displayed characters or graphics is insufficient

Engineering Contradiction:
Improvedurability of sidewallVSAvoidcontrast and visibility of display portion
Core Design Contradiction:
ReliabilityVSIllumination intensity

Solution Approach 1:

Different regions of the sidewall are assigned different structural qualities: projection portions have elevated surfaces optimized for visual display with enhanced contrast, while base portions are recessed to provide protective barriers. This local differentiation allows each area to have the specific quality needed for its function without compromising the overall durability of the sidewall.

Inventive Principle:
Principle #3Local quality

3Illumination intensity

If projection portions are added to enhance visibility, then contrast is improved, but the structural complexity and potential weak points increase

Engineering Contradiction:
Improvecontrast of display portionVSAvoidstructural complexity of sidewall
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The projection portions are nested upon the base portions, with the projection portions containing characters or graphics within their elevated surfaces. This nested structure integrates multiple functions (structural support, visual display, and contamination protection) into a unified hierarchical form, reducing overall complexity compared to separate components while maintaining enhanced visibility through the projection-base relationship.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS20250353331A1tire
Publication Date: 2025.11.20 HANKOOK TIRE & TECHNOLOGY CO LTD
  • US20250353331A1 patent drawing
  • US20250353331A1 patent drawing
  • US20250353331A1 patent drawing

AI summary

A tire comprising a sidewall including a display portion on a surface thereof where characters or graphics are displayed, and a non-display portion on the surface excluding the display portion, wherein the display portion comprises a base portion recessed with respect to the non-display portion, and a projection portion provided in a closed-loop shape on the base portion.