Sanitary tissue product packages and arrays comprising shoulder area ratio(s)
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Sanitary tissue product packaging fails to effectively communicate the value of larger roll diameters and firmness, leading to consumer misconceptions about the shoulder area between rolls, which affects perceived value and purchasing decisions.
Innovation Solution
Packages featuring larger roll diameters with increased shoulder areas, paired with specific roll firmness values, are designed to surprise consumers with more shoulder space than expected, emphasizing value through visible reveals on the packaging that show the roll diameter and abutting roll space.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If larger roll diameters are used in sanitary tissue product packages, then the quantity of fibrous material increases, but consumers mistakenly assume the shoulder area between rolls decreases
Solution Approach 1:
The patent introduces a visual dimension to communicate shoulder area by creating package arrays where packages are positioned at different heights. This vertical arrangement allows consumers to visually compare shoulder areas across different package sizes, transforming the invisible concept of shoulder area into a visible, comparable dimension that resolves the misconception about larger rolls having less shoulder space.
Solution Approach 2:
The patent uses visual indicators and package positioning as intermediaries to convey information about shoulder area. By strategically placing packages in arrays with varying heights and using visual cues, the system mediates between the physical reality of shoulder area and consumer perception, allowing consumers to accurately assess the quantity of fibrous material without misconception.
2Area of stationary object
If roll firmness is maintained at comparable levels for larger diameter rolls, then the shoulder area between rolls becomes larger than expected, but this value is not communicated to consumers
Solution Approach 1:
The patent creates a vertical dimension in package display where packages are arranged at different heights based on their shoulder area characteristics. This dimensional arrangement allows consumers to visually perceive and compare shoulder areas, transforming the hidden attribute into an observable feature that communicates value without requiring explicit verbal claims.
Solution Approach 2:
The patent employs visual differentiation through color coding or visual indicators on packages to highlight shoulder area characteristics. By using distinct visual markers, the system communicates the value of larger shoulder areas associated with larger roll diameters, making the invisible attribute visible and comparable for consumers.
3Quantity of substance
If traditional packaging formats are used, then consumer expectations about shoulder area are based on smaller rolls, but this leads to undervaluation of larger roll packages
Solution Approach 1:
The patent transforms the traditional horizontal comparison of packages into a vertical arrangement where packages are stacked or positioned at different heights. This vertical dimension allows consumers to visually assess the relationship between roll diameter and shoulder area, revealing that larger rolls maintain or increase shoulder area rather than decrease it, thereby communicating true value.
Solution Approach 2:
The patent pre-arranges packages in visually informative arrays before consumer purchase, positioning packages to reveal shoulder area characteristics. This preliminary visual presentation allows consumers to form accurate expectations about the quantity of fibrous material and shoulder area value before making purchasing decisions, eliminating the need for post-purchase discovery.
Data Source
AI summary
The present disclosure discloses sanitary tissue product package(s) and/or arrays of sanitary tissue product packages comprising novel actual shoulder area(s) and/or novel actual shoulder area ratio(s). The packages of the present disclosure may comprise reveal(s) that overlap and show roll size (e.g., roll diameter) and/or abutting roll space and/or actual shoulder area.