Sanitary Tissue Packaging With Visual Cues for Faster Product Selection
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Consumers face difficulty in identifying and selecting sanitary tissue products with desired intensive properties due to confusing product variations and packaging, leading to increased shopping time and reduced purchase intent.
Innovation Solution
Sanitary tissue products are associated with non-textual indicia that are psychologically matched to their intensive properties, such as colors and character representations, to simplify consumer identification and selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple sanitary tissue products with different intensive properties are displayed on store shelves, then consumers have more product choices, but consumer confusion and shopping time increase
Solution Approach 1:
The patent applies color-coded packaging where different colors represent different intensive properties of sanitary tissue products (e.g., blue for softness, red for strength, green for absorbency). This allows consumers to quickly identify products with desired properties without reading detailed descriptions, thus maintaining product variety while reducing shopping time and confusion.
Solution Approach 2:
The patent segments the product line by assigning distinct visual identifiers (colors, icons, character representations) to different intensive properties. This segmentation enables consumers to mentally categorize and navigate products more efficiently, reducing the cognitive load when selecting from multiple options.
2Adaptability or versatility
If multiple sanitary tissue products with different intensive properties are displayed on store shelves, then consumers have more product choices, but consumer confusion increases
Solution Approach 1:
The patent uses a color-coding system where specific colors correspond to specific intensive properties (e.g., blue for softness, red for strength). This visual shorthand simplifies the complex information about product properties into easily distinguishable color categories, reducing consumer confusion while maintaining product variety.
Solution Approach 2:
The patent introduces non-textual indicia (colors, icons, character representations) as intermediaries between the product and the consumer. These indicia serve as visual mediators that translate complex product properties into intuitive, easily recognizable symbols, reducing the cognitive effort required to understand and compare products.
3Loss of information
If conventional product and marketing strategies are used, then product information is provided, but consumer desires for specific intensive properties are not satisfied
Solution Approach 1:
The patent transforms abstract product properties into concrete visual representations through color-coding. Instead of relying on text descriptions that consumers may misinterpret or overlook, the color system provides immediate, intuitive information about intensive properties, thereby satisfying consumer desires more effectively.
Solution Approach 2:
The patent changes the parameter of information presentation from textual to visual. By transforming product property information into visual form (colors, icons, characters), the patent makes the information more accessible and easier to process, thereby improving consumer satisfaction with the product selection process.
Data Source
AI summary
An array of toilet tissue products comprising first, second, and third packages, where first package conveys strength and a second package conveys softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first, second, and third toilet tissue products and one or more of these common intensive properties can be different between the first, second, and third toilet tissue products.