TITO Voucher Tracking for Cumulative Rewards to Uncarded Players
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Solution Overview
Problem
Casinos face challenges in incentivizing uncarded patrons to register for a player's card or join a player's club, and tracking their game play to provide targeted rewards, as they remain anonymous and often find the registration process inconvenient or not enticing enough.
Innovation Solution
A system utilizing TITO printers to generate unique voucher numbers that serve as session fingerprints, enabling tracking and rewarding uncarded players through QR codes or mobile apps, allowing rewards to be redeemed without requiring immediate personal identification, with data aggregated across multiple sessions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If casinos use traditional player cards requiring personal information registration, then they can track player game play and provide targeted rewards, but many patrons remain uncarded due to privacy concerns, inconvenience, or insufficient incentives
Solution Approach 1:
The patent introduces TITO vouchers as an intermediary mechanism between the player and the casino tracking system. Instead of requiring direct registration with personal information, the voucher itself becomes the tracking medium through its unique barcode identifier, enabling player play tracking without traditional registration barriers
Solution Approach 2:
The system enables self-service tracking where the TITO voucher automatically serves as the player's identification and tracking medium. The unique barcode on each voucher allows the system to automatically track play sessions, accumulate rewards, and manage player profiles without requiring active registration or personal information submission by the patron
2Reliability
If casinos require personal identifying information for rewards, then they can provide targeted rewards and improve player loyalty, but patrons find the process inconvenient and insufficiently enticing
Solution Approach 1:
The patent extracts the personal information requirement from the rewards delivery process. Instead of needing personal identifying information to deliver rewards, the system uses the unique TITO voucher barcode as the sole identifier for tracking play and delivering rewards, eliminating the need for complex personal information collection while maintaining reliable reward delivery
Solution Approach 2:
The system uses the TITO voucher barcode as a copy or proxy for player identification. Rather than requiring original personal information, the unique voucher identifier serves as a sufficient copy that enables all necessary tracking and rewards functions without exposing or requiring sensitive personal data
3Productivity
If casinos use TITO vouchers for cashless gaming, then they can streamline transactions, but they lose the ability to track uncarded players across multiple sessions and machines
Solution Approach 1:
The patent makes the TITO voucher multi-functional by assigning it dual roles: (1) its traditional function as a cashless transaction instrument for buying in and cashing out, and (2) a tracking identifier that enables play monitoring across multiple sessions and machines. The unique barcode serves both purposes simultaneously, eliminating the need for separate tracking systems
Solution Approach 2:
The system merges the transaction function and tracking function into a single integrated mechanism. The TITO voucher's unique barcode combines both the cashless transaction identifier and the player tracking identifier into one unified system, allowing simultaneous execution of both functions without requiring separate player cards or registration processes
Data Source
AI summary
The present invention provides systems, apparatus, and methods that enable a casino to track an uncarded player over multiple sessions and provide rewards based on cumulative play. Game play information for each game play session of a player may be communicated to at least one of a casino management system and a promotional system. At least one of the casino management system and the promotional system may initiate communication of a reward for a player at predetermined thresholds of game play. Reward indicia for the reward may be printed on a voucher printed at the gaming machine. A unique voucher number may be assigned to the voucher, which enables player and game play tracking. The voucher May be generated each time the player qualifies for a reward. The reward can be provided via a QR code on the voucher which drives the player to a website or mobile app.